Owned Media Lead

​​WHAT YOU’LL DO
As an Owned Media Lead, you will be responsible from end-to-end CRM & Loyalty activities of H&M Türkiye. You will plan, optimize & executive CRM database & journey and keep the database active with locally relevant plans in line with global strategy. You will play a key role in aligning owned media with paid and earned activities, ensuring consistent, omni‑channel communication that strengthens customer engagement and delivers measurable impact. In this role, you will be responsible for the Sales Market Türkiye, consisting of Türkiye, Kazakhstan and Georgia.
You will:
Plan and optimize CRM communication across email, push and, where applicable, SMS and WhatsApp, in line with the local marketing calendar.
Plan & execute loyalty activities of H&M Membership through member exclusive activations in store and online business to drive member base growth for business expansion purposes.
Leverage the Marketing Automation Platform (MAP) to create data‑driven, automated customer journeys and campaign communication
Oversee global email and push activities to ensure strong alignment between global and local communication
Use customer data and segmentation to deliver personalized content that drives conversion and membership growth
Support the Commercial team with relevant SEO actions
Coordinate with Paid Media Leads to align owned media activities with paid and earned campaigns
Collaborate closely with production and commercial teams to brief and execute campaigns that balance brand and sales objectives and align with QCP
Plan and execute local H&M Membership events, partnerships and Mission activations according to global guidelines
WHO YOU’LL WORK WITH
In this role, you will work closely with Paid Media Leads, Commercial and Production teams, CRM and data specialists, as well as local and global marketing stakeholders. You act as the connector between customer data, content and channels, ensuring alignment across teams and initiatives.
WHO YOU ARE
We are looking for people with…
5+ years of experience in CRM, owned media or digital marketing, preferably within retail or e‑commerce
Strong understanding of email, app and digital channel management
Experience working with marketing automation platforms and campaign execution
Strong analytical skills and confidence in using data to optimize performance
Experience in an international, stakeholder‑rich environment
A degree in Marketing, Communications, Business or a related field
Fluency in English, written and spoken
And people who are…
Confident communicators and strong stakeholder managers
Collaborative and comfortable working cross‑functionally
Proactive, curious and solution‑oriented, with a growth mindset
WHO WE ARE​
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​
WHY YOU’LL LOVE WORKING HERE ​
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​
More specifically, we offer:
25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
H&M Incentive Program – HIP. Learn more about the program here.
Private medical and health insurance
Meal Allowance
Transportation Allowance
Baby gift card
Additional vacation days (Marriage, Paternal, Bereavement)
Paid Casual Leave
Birthday Leave (Subject to 1 year of service)
Long service reward at 10,15 & 20 years anniversary
Endless career opportunities
JOIN US​
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
This is a full-time role based on a local contract in İstanbul, Türkiye. The Owned Media Lead reports to Marketing Manager.
If you feel that this is an opportunity that will drive you, please apply with your CV in English no later than 01 November 2026. Due to data privacy policies, we only accept applications via our career page.
Take the next step in your career with us. The journey starts here.
​*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.​

Employment type
Full-time

Work arrangement
Hybrid