Brand Strategist

Whizz HR is hiring for Brand Strategist in Mumbai :
Key Responsibilities
1. Brand Strategy & Positioning
Develop and refine brand positioning, purpose, vision, mission, values, and personality.
Create brand strategies aligned with business goals and target audience needs.
Identify brand differentiation opportunities and develop a clear competitive advantage.
Build brand architecture and portfolio strategies where required.
2. Consumer & Market Insights
Conduct market research, competitor analysis, audience segmentation, and consumer behavior studies.
Identify emerging cultural trends, category shifts, and consumer needs.
Translate insights into actionable brand and marketing strategies.
Develop consumer personas and audience profiles.
3. Brand Communication & Storytelling
Develop brand narratives, messaging frameworks, tone of voice, and communication pillars.
Create strategic briefs for creative campaigns, content, and brand launches.
Ensure consistency of brand messaging across digital, social, offline, and experiential channels.
Partner with creative teams to translate strategy into impactful brand communication.
4. Campaign Planning & Execution
Collaborate with marketing, design, content, digital, product, and agency teams.
Develop integrated brand campaign strategies across relevant channels.
Ensure creative output aligns with the brand's strategic direction.
Support new product launches, rebranding initiatives, and brand-building projects.
5. Brand Performance & Measurement
Track brand awareness, consideration, preference, sentiment, and other relevant brand KPIs.
Analyze campaign performance and identify opportunities for improvement.
Prepare brand health reports, strategic presentations, and recommendations.
Use data and insights to continuously refine brand strategy.
Required Qualifications & Skills
Bachelor's degree in Marketing, Business, Communications, Advertising, or a related field.
3–6 years of experience in brand strategy, marketing strategy, advertising, or a related role.
Strong understanding of brand positioning, consumer psychology, and integrated marketing.
Excellent research, analytical, storytelling, and presentation skills.
Ability to convert complex insights into clear strategic recommendations.
Experience working with creative agencies and cross-functional teams.
Proficiency in presentations, research tools, and marketing analytics platforms.
Interested candidates can write to us at hello@whizzhr.com
Warm Regards
Whizz HR

Work arrangement
No