CRM Specialist

Build, launch and maintain lifecycle journeys across email, SMS, push and WhatsApp
Keep segmentation, list health, deliverability and consent in good order
Produce cohort and repeat purchase reporting, and say what it shows
Run tests on timing, offer and journey logic, and write up what each one found
Track channel cost and contribution so we know what each journey is worth
Deliver the lifecycle calendar alongside onsite merchandising and creative
Keep the automation platform configured, documented and working
2 to 4 years in CRM, lifecycle, email or retention marketing
Hands-on in a marketing automation platform — you configure it yourself rather than brief someone else
Comfortable with cohorts, repeat purchase rate and segmentation logic in a spreadsheet
A test you ran, what it found, and what changed as a result
Genuine care about deliverability and data hygiene
Preferred
E-commerce, marketplace or subscription background
WhatsApp as a marketing channel
HTML and a templating language such as Liquid for email builds

Employment type
Full-time

Work arrangement
No