Sr Social Media Specialist (Contract)

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.
Mindbody equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences. Innovation and curiosity drive our culture, connecting businesses and individuals through cutting-edge solutions. Join us if you're passionate about enhancing wellness through technology.
The Role You'll Play
Help Mindbody turn social channels into places for real conversation. You’ll shape how we connect with business owners, share customer stories, and show up when people turn to AI tools for advice. Your work will support the businesses that help people move, feel, and live better.
Shape the strategy and monthly content plan for Instagram (146K followers), LinkedIn (270K), and Facebook
Brief our creative team and write platform-specific LinkedIn posts, Stories, comments, and replies that invite conversation
Build relationships daily with studio owners, salon professionals, consultants, and creators, including those who don’t yet use Mindbody
Lead our customer feature program, from finding compelling stories to securing customer approvals
Guide a small team of Mindbody employees who answer questions on Reddit, contributing transparently as identified employees and respecting community norms
Run a small influencer test, from finding creators and negotiating partnerships to managing deliverables and getting content live
Partner with our AI search team to turn data into relevant topics and outreach opportunities
Track engagement, sentiment, follower growth, and organic social leads, using insights to refine your approach
The Experience You’ll Bring
Bring 4+ years of experience managing social media for a brand, ideally in B2B or software for small businesses
Show a track record of growing social accounts and sparking meaningful conversations
Draw on experience partnering with influencers or creators, including negotiating agreements and managing deliverables
Navigate Reddit with hands-on experience and respect for community expectations
Adapt your writing voice across Instagram, LinkedIn, and Reddit while keeping Mindbody’s voice consistent
Use Sprout Social or similar tools to manage channels, interpret performance, and inform decisions
Bring experience with AI search tools such as Peec, or a background in fitness, wellness, or beauty, as a bonus
Have we piqued your curiosity?
Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
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Note: This description outlines key responsibilities but isn’t intended to cover every task or duty. Additional responsibilities may be assigned as needed to support the team and business goals.