Marketing Manager

Job Posting - Marketing Manager
At Human Concern International (HCI), we are committed to responding swiftly and effectively to crises, ensuring that communities receive the support they need when they need it most. For over 40 years, HCI has been at the forefront of emergency relief, delivering aid and hope to families in over 40 countries.
We are seeking a creative and results-driven Marketing Manager to lead the planning, development, implementation, and evaluation of the organization's marketing and communications initiatives. This role is responsible for enhancing the organization's brand, increasing public awareness, supporting fundraising and program objectives, and ensuring consistent messaging across all communication channels. The Marketing Manager provides leadership in digital marketing, content development, media relations, and campaign management, while collaborating closely with senior leadership and cross-functional teams to strengthen stakeholder engagement, promote organizational impact, and advance the organization's mission and strategic goals.
Reporting To: Global CEO
Location: GTA / Ottawa - Hybrid
Any other location: Remote
Terms: Permanent Full Time
Number of position: 01
Salary: CAD 74000 - CAD 79000 Annually
Deadline to Apply: On going until filled
Key Duties and Responsibilities:
Marketing Strategy & Brand Management
Develop and implement annual marketing and communications strategies aligned with the organization's strategic priorities.
Strengthen and maintain a consistent organizational brand across all communication channels.
Identify opportunities to increase organizational visibility, awareness, and community engagement.
Monitor marketing trends and recommend innovative strategies to enhance organizational outreach.
Ensure all marketing materials comply with organizational branding standards and messaging guidelines.
Digital Marketing & Communications
Manage the organization's website and ensure content remains current, accurate, and engaging.
Develop and execute digital marketing campaigns across social media, email marketing, and online advertising platforms.
Monitor website analytics and digital marketing performance to improve engagement and reach.
Oversee social media content planning, scheduling, publishing, and community engagement.
Optimize digital content using SEO best practices to improve online visibility.
Content Development
Develop high-quality marketing materials including brochures, newsletters, annual reports, presentations, promotional materials, and campaign resources.
Write and edit compelling content for websites, social media, email campaigns, donor communications, and media releases.
Coordinate photography, videography, graphic design, and multimedia content development.
Ensure all communications accurately reflect the organization's mission, values, and impact.
Campaign Management
Plan, coordinate, and execute integrated marketing campaigns to promote programs, services, fundraising initiatives, and organizational events.
Support fundraising campaigns through donor-focused marketing materials and promotional activities.
Measure campaign effectiveness and prepare post-campaign evaluation reports.
Coordinate marketing timelines, budgets, and campaign deliverables.
Media & Public Relations
Develop and maintain relationships with media outlets and community partners.
Prepare press releases, media kits, and public statements as required.
Coordinate media coverage for organizational events and initiatives.
Monitor media mentions and manage the organization's public image.
Stakeholder Engagement
Collaborate with internal departments to promote programs, services, and organizational initiatives.
Support partnerships with sponsors, donors, volunteers, community organizations, and government stakeholders.
Represent the organization at community events, networking opportunities, and promotional activities as required.
Event Marketing
Lead promotional activities for organizational events, conferences, fundraising activities, and community outreach initiatives.
Coordinate event marketing materials and digital promotions.
Support event branding, media relations, and post-event communications.
Budget & Vendor Management
Develop and monitor the marketing budget.
Coordinate with external vendors including designers, printers, photographers, videographers, advertising agencies, and digital marketing consultants.
Ensure cost-effective procurement of marketing services while maintaining quality standards.
Reporting & Performance Measurement
Track key marketing performance indicators including website traffic, social media engagement, campaign performance, email metrics, and brand awareness.
Prepare regular reports and rec

Employment type
Permanent full-time

Work arrangement
Yes