ViiV Healthcare (GSK) Implementation Marketing Manager

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.
We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.
While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.
The Implementation Marketing Manager is responsible for leading the development and execution of key field facing materials to educate customers about implementing our ViiV Injectable products. Additionally develop marketing materials for ViiVConnect hub services aligning marketing messages and materials with the objectives. This position requires close collaboration with the Brand Teams, cross functional communication and alignment, including collaboration with field leadership and internal partners across the ViiV portfolio.
We are seeking a creative thinker, collaborator, and storyteller who is passionate about our mission of Leaving No Patient Living with HIV Behind through effective marketing tactics to equip appropriate field teams to educate customers to enhance the patient experience.
This role will be based out of Durham, NC & may be considered for a domestic relocation package. Check out this link to learn more about the thriving, diverse, and cutting edge RTP area!
Research Triangle Park | Where People + Ideas Converge (rtp.org)
Responsibilities
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
Collaborate with Brand Marketing, Field Reimbursement Team, Market Access, Payer Marketing, Patient Access and Affordability Team and other internal stakeholders on provider /patient experience and implementation marketing strategy
Develop of implementation marketing materials, including the ViiVConnect website and digital media, to increase customer awareness / education of acquisition of our specialty products and patient access programs to enhance the provider and patient experience.
Effectively manage agency relationships, ensuring all projects are delivered on time and within budget, including a comprehensive resource plan
Project manage activities including progress meetings, reports, steering groups, and workstreams
Support the organization and management of projects that enter the copy approval process, including the prioritization of projects and project schedules across teams, working closely with agency partners, promotions management, and ViiV internal stakeholders
Ensure progress and impact achieved are measured and communicated
Manage marketing materials including internal and external communications
Collaborate with the training team and educate field teams on materials and programs developed
Partner with team members and agency partners to support implementation of new or enhanced controls to mitigate identified and emerging risks, with appropriate documentation
Understanding of ViiVConnect hub partners and vendors
Why You?
Basic Qualifications
We are seeking professionals with the following required skills and qualifications to help us achieve our goals:
Bachelor’s degree & 6+ years of pharma commercial experience
Experience working with a specialty product
Project management skills and experience
Marketing experience including the copy approval process or MLR
Digital Marketing experience
Preferred Qualifications
If you have the following characteristics, it would be a plus:
Experience in market access, reimbursement and financial programs they pertain to acquisition of a specialty product
Sales experience
The ability to work effectively within a complex matrix organization
Knowledge of creative development, copy approval, and production processes
Website Development experience
Strong communication, presentation, and organizational skills
Work Environment
This role is based in the United States and offers a hybrid working model. Collaboration and connection are important, so the role expects presence in the office about two days per week. We support flexible working to help you bring your best everyday.
#LI-ViiV
#LI-GSK
Skills
Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.
Why Us?
At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 40 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.
We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.
Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities.
Having a truly inclusive culture where we’re all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.
If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at - usrecruitment.adjustments@gsk.com
ViiV is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
Important notice to Employment businesses/ Agencies
ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence