Director, Product Marketing & Commercial Enablement

Fortify Building Solutions, a subsidiary of Cornerstone Building Brands, is a leading provider of metal building products, systems, and solutions across North America.
The Director of Product Marketing & Commercial Enablement translates product strategy into customer value and commercial success. Serving as the bridge between Product Management and the commercial organization, this role leads product positioning, messaging, go-to-market strategy, product launches, curriculum development, sales enablement, and customer education programs.
This leader drives the successful commercialization of products and solutions across the enterprise by ensuring consistent messaging, effective enablement resources, and scalable education programs that help employees, customers, and channel partners position, sell, and support our offerings.
The ideal candidate is a strategic, hands-on leader with experience leading product marketing and commercial enablement efforts firsthand. Equally comfortable shaping strategy and driving execution, they lead through both vision and action while developing the capabilities of a high-performing team.
RESPONSIBILITIES
Leads the product marketing, curriculum development, sales enablement and training teams; establishing strategy, priorities, governance, and execution plans aligned with business growth objectives while developing a high-performing team and ensuring product marketing, sales enablement, and training capabilities operate as an integrated, scalable function across the enterprise.
Serves as the primary liaison between Product Management and commercial teams, leading product positioning, messaging, value proposition development, and go-to-market strategies that drive successful commercialization, product launches, and sales readiness.
Defines and maintains a consistent product and services narrative while overseeing the governance, accuracy, and ongoing maintenance of product marketing content and assets across channels, brands, and customer segments.
Leverages market intelligence, customer insights, competitive dynamics, and field feedback to identify growth opportunities and inform product marketing, commercialization, and business strategy.
Provides strategic oversight for sales enablement, establishing the priorities, systems, processes, governance, resources, and measurement frameworks required to improve sales effectiveness, support revenue growth objectives, and drive consistent commercial execution across business units.
Leads the commercial education strategy, overseeing scalable training, onboarding, certification, learning pathways, systems, and program administration that strengthen commercial capabilities, improve sales effectiveness, and drive product and solution adoption.
Partners with Sales leadership, Product Management, and subject matter experts to identify capability gaps and establish sales readiness strategies, ensuring technical, product, and commercial training programs effectively support product launches, portfolio changes, and business priorities.
Measures effectiveness of product marketing and commercial education initiatives using defined KPIs, including adoption, engagement, sales effectiveness, resource adoption, and revenue growth.
Participates in the Integrated Business Planning (IBP) process, representing product marketing initiatives and communicating planned campaigns, launches, promotions, and commercialization activities that may influence demand forecasts and business planning.
Collaborates with Product Management, Sales, Marketing, Manufacturing, Legal and others to drive successful commercialization of products and solutions.
Builds and maintains strong relationships with key internal stakeholders, external partners, industry organizations, and customers.
Bachelor's degree in Marketing, Business Administration, Communications, Engineering, Education, Organizational Development, or related field.
10+ years of experience in product marketing, product management, category management, commercial enablement, customer education, sales enablement, marketing, or a related discipline.
5+ years of leadership experience managing high-performing teams.
Demonstrated experience developing product positioning, value propositions, and messaging architectures, and translating them into successful go-to-market strategies, product launches, and commercialization plans.
Experience developing and delivering commercial education, sales training, customer education, or enablement programs.
Strong understanding of product lifecycle management and commercialization processes.
Ability to translate complex technical concepts into customer-centered messaging and training content.
Proven ability to influence across a matrixed organization and work effectively across Product Management, Sales, Marketing, Operations, Legal, and Executive Leadership teams.
Strong business acumen, strategic thinking, analytical capability, and financial literacy.
Experience leveraging market research, customer insights, competitive intelligence, and sales data to inform strategy.
Excellent communication, presentation, and stakeholder management skills.
Experience within manufacturing, building products, industrial, construction, or related industries preferred.

Employment type
Full-time

Work arrangement
Hybrid