Content Strategist

Real people. Real service.
At SupplyHouse.com, we value every individual team member and cultivate a community where people come first. Led by our core values of Generosity, Respect, Innovation, Teamwork, and GRIT, we’re dedicated to maintaining a supportive work environment that celebrates diversity and empowers everyone to reach their full potential. As an industry-leading e-commerce company specializing in HVAC, plumbing, heating, and electrical supplies since 2004, we strive to foster growth while providing the best possible experience for our customers.
We are looking for a Content Strategist to join our Growth Marketing Team in our Marketing department. This individual will report into our SEO Manager and own the content strategy, direction, and quality across SupplyHouse’s blog, SEO landing pages, and product detail pages (PDPs), with a focus on driving organic search growth, increasing visibility across AI-powered search platforms, and maintaining a consistent, authentic brand voice. Working closely with our Director of Growth Marketing and partners across SEO, Brand, and Product/Merchandising, this role will establish editorial standards, guide content priorities, and develop strategies that strengthen our digital presence and contribute to customer acquisition goals. If you’re passionate about creating impactful content, enjoy combining creativity with data-driven strategy, and are excited to explore new opportunities in SEO and AI-powered search, we’d love to hear from you!
This remote position is open to individuals who live in, or are open to relocating to, the following states: Arizona, Delaware, Florida, Georgia, Kentucky, Nevada, New Jersey, New York, North Carolina, Ohio, Rhode Island, South Carolina, Tennessee, Texas, Virginia, and Washington.
This position requires travel to our headquarters in Melville, NY 3 times per year for internal meetings and team building activities. We reimburse reasonable and necessary travel expenses, and you’re also welcome to work on-site anytime beyond these visits – our doors are always open.
Role Type: Full-Time, Exempt
Location: Remote
Schedule: Monday through Friday, 8:00 a.m. to 5:00 p.m. with time zone flexibility
Base Salary: The expected starting salary for the position is $77,009 to $96,261 within a full position range of $77,009 to $115,514 annually. This range reflects the long-term earning potential for the role. Our starting pay practice is the minimum to middle portion of the range, depending on experience, qualifications, and internal equity, consistent with applicable law and it is rare for a new hire to start above the midpoint.
Responsibilities:
Develop and maintain a content roadmap across the blog, SEO landing pages, and PDPs that prioritizes topics by search demand, AI-citation potential, and revenue opportunity
Define and enforce content structure standards (headers, schema, answer-first formatting, comparison and FAQ blocks) that make content rankable in traditional search and citable by AI answer engines
Safeguard the SupplyHouse brand voice across all content, ensuring output (including AI-assisted drafts) reads as authentic, helpful, and consistent with brand guidelines
Review and edit AI-generated and human-written content for accuracy, tone, and duplication or cannibalization risk before publication
Write and edit original content, including blog features, brand storytelling, and PDP copy, where authenticity and voice matter most
Partner with the SEO and Growth Marketing team to translate keyword and topical-authority research into content briefs and production priorities
Monitor content performance across organic traffic, AI citation and visibility share, and conversion, and adjust content strategy accordingly
Partner with Product and Merchandising teams to ensure PDP content accurately reflects product data while remaining optimized for search and AI discovery
Track and adapt to evolving AI search behavior (LLM crawling, citation mechanics, answer engine optimization) to keep content practices current
Manage relationships with freelance writers or content vendors as needed to support production capacity without compromising brand voice
Requirements:
Bachelor's degree in Marketing or a related business field
3+ years of Content Strategy, ideally in e-commerce
2+ years experience writing and editing for SEO
Strong writing and editing skills with a demonstrated ability to adapt tone and voice to a brand style guide
Experience optimizing content for AI/LLM visibility
Why work with us:
We have awesome benefits – We offer a wide variety of benefits to help support you and your loved ones. These include:
Comprehensive and affordable medical, dental, vision, and voluntary life insurance options
401(k) with up to 4% company match
Paid vacation, sick time, and holidays
Company-paid basic life insurance and long-term disability