Paid Social & Influencer Marketing Consultant-Part-time hours

Paid Social & Influencer Marketing
Position Overview
Seeking a hands-on senior marketer to lead paid social and influencer marketing for the launch of a PC game scheduled for June. This individual will own the paid acquisition strategy, influencer roadmap, audience testing, and Steam wishlist growth plan from pre-demo through launch.
Duration: To start work: 3-4 hours and could extent to part-time work for over 6-7 months.
Key Responsibilities
Develop and execute paid social media strategies across Meta, Google, YouTube, TikTok, Reddit, and gaming-focused platforms.
Build and manage a phased marketing plan aligned to major launch milestones, including pre-demo awareness, Steam Next Fest, and game launch.
Drive Steam wishlist growth through audience targeting, campaign optimization, and performance marketing initiatives.
Create and oversee influencer marketing programs, including creator identification, outreach, negotiations, campaign execution, and performance analysis.
Recommend and manage a mix of micro, mid-tier, and gaming-focused influencers to maximize reach and engagement.
Test, analyze, and optimize audience segments to improve acquisition performance and campaign ROI.
Track and optimize key performance metrics, including Cost per Wishlist, demo downloads, engagement, reach, and launch conversions.
Support marketing activations surrounding major gaming and entertainment events, including GDC and WonderCon.
Provide ongoing performance reporting, insights, and data-driven recommendations to improve campaign effectiveness.
Partner with internal and client stakeholders to develop launch strategies that maximize awareness, community engagement, and player acquisition.
Required Qualifications
7+ years of experience in paid social media, influencer marketing, growth marketing, or performance marketing.
Proven experience launching and marketing video games, preferably PC, indie, or AA titles.
Deep understanding of the Steam ecosystem, including wishlist acquisition strategies and player behavior.
Hands-on experience managing paid campaigns across Meta, Google Ads, YouTube, TikTok, and Reddit.
Demonstrated success developing and executing influencer and creator partnership programs.
Experience managing performance marketing budgets and optimizing campaigns against defined KPIs.
Strong knowledge of gaming communities, fandom-driven audiences, and digital marketing best practices.
Experience using data and analytics to evaluate campaign performance and drive strategic recommendations.
Excellent stakeholder management, communication, and presentation skills.
Ability to work independently in a consulting or subject matter expert capacity.
Preferred Qualifications
Experience marketing entertainment, gaming, or pop-culture brands.
Knowledge of Steam Next Fest and game launch marketing best practices.
Experience supporting product launches from pre-release through launch and post-launch optimization.
Familiarity with audience segments such as cozy gamers, simulation gamers, and fandom-based communities.
Ability to translate marketing insights into actionable growth strategies and measurable business outcomes.
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.
Benefits
Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.
Email Your Resume In Word To
Brenna.Belardinelli@jobalert.creativecircle.com
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply.
Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : BB14-2000026L867 -- in the email subject line for your application to be considered.
Brenna Belardinelli - Recruitment Strategist, Enterprise
For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.
This job was first posted by Creative Circle on 10/18/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.
This job was posted on 10/18/2026 and is open for 60 days
Everforth Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results. Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.
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Work arrangement
Yes