Paid Media Manager (Performance Marketing, Google Ads & Paid Social, PPC)

About Fenzo Digital
Fenzo Digital is a Singapore-based digital marketing agency serving SMEs, MNCs, and government organisations across a wide range of industries.
We are seeking an experienced Paid Media / Performance Marketing Manager to join our remote team. This is a part-time role with the potential to transition into full-time employment, depending on performance and business needs.
Role Overview
We are looking for a hands-on performance marketing specialist with a proven track record of managing paid advertising campaigns across multiple client accounts.
You will be responsible for campaign planning, setup, optimisation, tracking, reporting, and continuous performance improvement across Google Ads, Meta Ads, and TikTok Ads.
This execution-focused position requires strong technical expertise in paid media and the ability to communicate professionally with clients and internal teams.
Key Responsibilities
Plan, manage, and optimise Google Ads campaigns, including Search, Display, Performance Max, YouTube, and Remarketing.
Manage Meta Ads campaigns across Facebook and Instagram.
Manage and optimise TikTok Ads campaigns.
Carry out keyword research, audience targeting, competitor analysis, and campaign planning.
Oversee PPC, SEM, Paid Search, Paid Social, and Performance Marketing campaigns.
Track and improve CPC, CPA, CPL, ROAS, conversion rates, and overall campaign performance.
Set up and monitor GA4, Google Tag Manager (GTM), and conversion tracking.
Produce performance reports with clear insights and practical recommendations.
Manage multiple client advertising accounts and budgets concurrently.
Liaise directly with clients to discuss campaign performance, strategies, and recommendations.
Work closely with creative, content, and account management teams on campaign requirements and advertising creatives.
Requirements
Please apply only if you meet the following criteria:
Fluency in spoken and written Mandarin/Chinese is mandatory.
Strong practical experience managing Google Ads and Meta Ads campaigns.
Experience managing TikTok Ads campaigns.
Demonstrated ability to manage paid advertising budgets and achieve measurable results.
Strong understanding of PPC, SEM, Paid Search, Paid Social, Performance Marketing, ROAS, CPA, CPL, GA4, and GTM.
Strong analytical skills, including the ability to interpret campaign data and make informed optimisation decisions.
Ability to manage multiple advertising accounts and meet overlapping deadlines.
Previous experience working in a digital marketing agency is strongly preferred.
Google Ads Certification is an advantage.
Working arrangement: Remote.

Work arrangement
Yes