Head of Marketing

Job Purpose
The Head of Marketing is responsible for Andaria's marketing function end to end. The role leads marketing strategy, lead generation, events, brand and communications, with the aim of building a consistent pipeline of qualified opportunities for the commercial team. The post holder works closely with the Group Chief Commercial Officer as a trusted partner on commercial priorities, supporting the coordination of the commercial agenda, meetings and follow-up actions.
Key Duties and Responsibilities
Marketing strategy and planning
Develop, implement and own the annual marketing strategy, plan and budget, aligned with the commercial targets set by the Group CCO
Define target markets, segments and ideal customer profiles across payments, card issuing, embedded finance and FX
Set marketing KPIs, including lead volume, qualified opportunities, cost per lead, pipeline contribution and event return on investment
Report on marketing performance to the Group CCO monthly
Lead generation
Identify, test and scale new lead generation channels, including outbound, LinkedIn, paid search, webinars and partner or introducer programmes
Plan and run account-based marketing campaigns for priority prospects and verticals
Agree lead qualification criteria and handover processes with Business Development, and ensure timely follow-up
Maintain CRM data quality, marketing automation and campaign attribution
Events and conferences
Plan and manage the annual events and conference calendar (e.g. Money20/20 Europe, Sibos, MPE, SiGMA)
Evaluate events against expected pipeline and cost, and negotiate sponsorship and exhibition packages
Manage exhibition stands end to end, including design, build contractors, collateral, promotional items, shipping and staffing
Coordinate travel, accommodation and logistics for staff attending conferences and client visits
Arrange pre-booked meetings with prospects and partners ahead of each event, and lead post-event follow-up
Organise company-hosted events, including client dinners, roundtables and side events
Brand, content and communications
Act as custodian of the Andaria brand, ensuring consistency across the website, sales presentations, proposals and social media
Produce marketing content, including case studies, product sheets, newsletters and thought leadership
Manage the company website and SEO, and support Product with launch communications
Manage PR, media relations, award submissions and industry association memberships
Budget and supplier management
Manage the marketing budget, tracking expenditure against return
Select and manage agencies, designers, event contractors and freelancers
Commercial office coordination
Work closely with the Group CCO on commercial priorities, ensuring actions and deadlines are progressed
Coordinate the Group CCO's diary in relation to client meetings, events and business travel
Prepare briefing packs, presentations and meeting notes for client and senior management meetings
Record actions arising from commercial meetings and follow them through to completion
The post holder may be required to undertake other reasonable duties as requested by the Group CCO, commensurate with the role.
Skills and Experience
Essential
Minimum 3 years' B2B marketing experience, including at least 1 year in a senior or lead role within payments, fintech, electronic money or banking
Proven track record of generating measurable sales pipeline
Demonstrable experience planning and delivering conference exhibitions and event programmes, including logistics and budgets
Experience working with Compliance on marketing within a regulated environment
Excellent written and spoken English
Desirable
Degree in marketing, business, communications or a related field, or equivalent professional experience
Professional marketing qualification (e.g. CIM)
Working knowledge of LinkedIn Campaign Manager, Google Ads and website CMS platforms
Knowledge of card issuing, SEPA, Swift, Faster payments or FX payments
Fluency in an additional European language
Key competencies
Strong organisational skills, with the ability to manage multiple events, campaigns and senior-level priorities at the same time
High level of discretion in handling confidential commercial information
Commercial awareness and a results-driven approach
Confident communicator, able to represent Andaria at senior level
Self-starter, comfortable working with a high degree of autonomy
Working Conditions
Full-time, based in Malta
Regular travel within the UK and EU, at times at short notice
Occasional work outside normal hours, including evenings and weekends during conferences and events
What We Offer:
Competitive salary
Clear growth path and opportunities in a rapidly growing business
Comprehensive health and wellness benefits package
Hybrid Working and flexibility
Professional development opportunities
Collaborative and inclusive work environment
Opportunity to make a significant impact on the company’s growth and success

Employment type
Full-Time

Work arrangement
No