Digital Paid -`Ads and Demand Gen Specialist

FUTRAN SOLUTIONS
Job Description: Paid Ads & Demand Generation Specialist
Experience 3–5 years in B2B paid advertising and lead generation
Employment Type Full-time
Location PUNE( UK SHIFT) or HYD(AMERICAS SHIFT)
SHIFT:2PM to 11PM in Pune and 6.30 PM to 3.30 AM HYD
Target Markets United States / North America and India / APAC, with global coverage as required
ABOUT FUTRAN SOLUTIONS
Futran Solutions is a technology services company headquartered in Edison, New Jersey, with delivery centers in Pune, Hyderabad, Vadodara and Toronto. Since 2010, Futran has delivered Data & AI, Cloud, Automation and Application Development services to enterprise clients. This role will support paid lead generation for Futran and its group of product-based and service-based companies.
THE ROLE
Futran Solutions is seeking a Paid Ads & Demand Generation Specialist to plan, execute and scale paid acquisition programs across Google Ads, LinkedIn Ads, TIKTOK and Meta Ads. The role is accountable for generating qualified B2B leads and measurable sales pipeline for both product (SaaS) and service businesses across North America and APAC. The specialist will own the complete paid acquisition cycle, including audience data, campaign strategy, creative, conversion tracking and pipeline reporting.
WHAT YOU WILL DO
3. Meta A and TIK TOK ds (TIKTOK, Facebook and Instagram)
• Run lead generation and retargeting campaigns through Meta Ads Manager using Instant Forms with qualifying questions and dedicated landing pages for high-value offers.
• Build audiences from first-party data, including CRM-based Custom Audiences, lookalikes seeded from best-fit customers and website/engagement retargeting.
• Implement the Meta Pixel with Conversions API (CAPI) and send CRM lead stages back to Meta to improve lead quality through conversion-lead optimization.
2. Google Ads (Search, Performance Max, Display and YouTube)
• Capture high-intent demand through Search campaigns built on structured keyword research, match-type strategy, negative keyword lists and regular search-term analysis.
• Build separate campaign structures for product offerings (free trial, demo, pricing) and service offerings (consultation, RFP, capability enquiries), localized for US and India/APAC buyers.
• Manage Smart Bidding (Target CPA, Maximize Conversions), budgets and geo/day-part settings; use Performance Max, Display and YouTube for remarketing and awareness with Customer Match audiences.
• Import offline conversions and Enhanced Conversions for Leads from the CRM so bidding optimizes for qualified leads and opportunities, not form fills.
3. LinkedIn Ads (B2B Targeting and Account-Based Marketing)
• Target decision-makers by job function, seniority, industry, company size and geography using LinkedIn Campaign Manager.
• Run account-based campaigns using Matched Audiences (company and contact list uploads), Predictive Audiences and Insight Tag website retargeting, with existing customers excluded.
• Deliver the right format for each funnel stage: Single Image, Document, Video, Thought Leader, Conversation and Message Ads, with Lead Gen Forms integrated with the CRM.
• Control frequency, refresh creative on a planned cycle and evaluate performance on cost per qualified lead and influenced pipeline.
4. Data, Prospecting and Audience Segmentation
• Define the Ideal Customer Profile (ICP) and buyer personas for each business, product line and region.
• Build, enrich and verify prospect and account lists using Apollo, RocketReach, ZoomInfo, Clay or equivalent tools; clean, de-duplicate and standardize data before use.
• Segment data by industry, company size, geography, persona and buying stage, and convert it into platform-ready audiences for targeting, retargeting and exclusions.
5. Tracking, Measurement and Reporting
• Implement and maintain GA4, Google Tag Manager, LinkedIn Insight Tag, Meta Pixel/CAPI, UTM standards and CRM integration with HubSpot, Salesforce or Zoho.
• Track every lead through the full funnel: Lead → MQL → SQL → Opportunity → Closed-Won.
• Deliver weekly and monthly reports in Looker Studio or Excel covering spend, CTR, conversion rate, CPL, cost per SQL, pipeline value and ROI, with clear optimization actions.
• Run structured A/B tests on audiences, ad copy, creatives, offers and landing pages, and document learnings.
6. AI-Enabled Content and Creative
• Use AI tools such as ChatGPT, Claude, Gemini, Canva AI, Adobe Firefly and Midjourney to produce ad copy, creative variations, landing page content and audience research when content or design resources are not available.
• Use AI-assisted analysis to identify performance trends, test ideas and optimization opportunities across platforms.
7. Sales and Outbound Alignment
• Partner with Sales, SDR and outbound teams so that paid campaigns and email outreach (Instantly, RocketReach, Apollo) target the same accounts with a consistent message.
• Agree lead qualification criteria and hand-off SLAs with Sales; use lead-quality feedback and closed-won data to refine targeting, messaging and budget allocation.
WHAT YOU MUST HAVE
• 3–5 years of hands-on experience planning, building and managing paid ad campaigns for B2B lead generation.
• Proven results on Google Ads and LinkedIn Ads, and working experience with Meta Ads.
• Experience with both product-based (SaaS) and service-based companies.
• Experience running campaigns for US/North America and India/APAC markets across time zones.
• Strong data skills: ICP definition, list building, enrichment, data cleaning, segmentation and audience creation.
• Hands-on experience with conversion tracking, analytics and CRM integration.
• Practical, hands-on use of AI tools for copy, creative and performance analysis.
• A portfolio of campaign work demonstrating results, segmentation approach and pipeline contribution.
EDUCATION & CERTIFICATIONS
• Bachelor's degree in Marketing, Communication, Mass Media, Business Administration or a related field.
• At least one active advertising certification: Google Ads (Search / Performance Max / Measurement), Meta Certified (Media Buying), LinkedIn Marketing Labs, or HubSpot (Digital Adverti

Work arrangement
No