Manager, Digital Merchandising Packs (EMEA)

Packs EMEA (Eastpak, JanSport and Kipling) is looking for an exceptional Manager, Digital Merchandising Packs (EMEA) to join our DIGILAND team based in Antwerp, Belgium.
Let’s talk about the role!
The Manager, Digital Merchandising Packs (EMEA) plays a critical role in shaping the seasonal PACKS strategy across EMEA digital DTC channels. This role leads the seasonal buy for Kipling, Eastpak and Jansport, delivers performance analysis, and partners closely with the Digital Trade Managers to ensure packs initiatives support both commercial goals and brand equity — with a strong focus on maintaining a healthy full-price vs. markdown balance. The role also acts as the key product knowledge link between Digital Trading and Product teams, ensuring proactive collaboration and insight sharing.
Core Responsibilities
Seasonal Buy Ownership
Lead the seasonal buy process for Kipling, Eastpak and Jansport, ensuring alignment with commercial targets, inventory availability, and consumer demand.
Define the seasonal buying strategy in collaboration with Planning and Buying, reflecting commercial priorities, consumer trends, and brand positioning.
Prepare and present seasonal buy plans during GTM meetings, aligning cross-functional stakeholders.
Build SKU- and week-level buy plans to enable performance tracking.
Drive SMU product development brief to merchandising based on past performance insights.
Performance Analysis & Insights
Analyse sales performance across KPIs: conversion, AOV, sell-through, margin, ASP, ROS, discount rate.
Own seasonal key learnings post-season to inform future strategy.
Weekly share-out of seasonal performance (Trade, Product, Collab teams): sell-through, best sellers, slow movers.
Weekly quantity sell-out forecast using building blocks.
Proactively share product performance insights across teams.
Monitor returns and reviews in close collaboration with Digital Ops; share weekly recommendations.
Markdown vs. Full-Price Strategy
Monitor full-price vs. markdown mix within pack performance and influence decision making on markdown activities with the Trade Managers.
Take ownership of sale list creation for markdown periods in collaboration with Planning, leveraging historical data.
Cross-Functional Collaboration
Act as analytical and strategic partner to the Digital Trade Manager.
Collaborate with Planning, Buying, Marketing, Site Ops, and Product teams.
Serve as the go-to person for product knowledge on .com and future key initiatives.
Participate in bi-weekly team meetings (Trade team) to brainstorm actions for healthy seasonal performance.
Co-own flow plan with Product team for product lifecycle and offline transitions.
Key Success Metrics
Accuracy and commercial impact of seasonal pack buys
Sell-through and margin performance of packs
Conversion and AOV uplift from pack initiatives
Full-price vs. markdown ratio improvement
Quality and timeliness of reporting and insights
Stakeholder alignment and satisfaction
Effectiveness of seasonal forecasting and building block usage
Skills for Success
To succeed as Manager, Digital Merchandising Packs (EMEA), you should combine a strong analytical mindset with commercial and product instinct, translating performance insights into the right assortment, seasonal buys and trading decisions. You will bring 3–5 years of relevant experience in e-commerce merchandising, buying, planning or a similar commercial role, with a strong understanding of key commercial KPIs such as sell-through, margin, conversion, AOV, ASP and rate of sale and the ability to turn complex data into clear, actionable recommendations. Strong collaboration and influencing skills will enable you to effectively partner across Planning, Buying, Product, Marketing and Digital Trade teams, while keeping the consumer and brand at the heart of your decisions.
A Bachelor’s degree in Business, Economics, Retail/Fashion Management, Merchandising or a related field is required; experience within apparel, footwear or accessories is an asset but not essential.
What’s in it For You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.
A supportive feedback-based culture where respect and integrity guide us in what we do
An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
Be part of an iconic lifestyle brand in a multi brand, multi countries organization
On site gym offering health and well-being initiatives
A discount card with 50% on all VF brands
This post is not eligible for relocation support
VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
Free to Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.
If you like what you have read and want to join our team then we would like to hear from you! Apply, visit vfc.com, Eastpak.com or follow us on our LinkedIn and Instagram pages, see you there!
Hiring Range:
€55,680.00 EUR - €69,600.00 EUR
annually
Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.