Marketing Operations Manager

At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online.
Our unique data and solutions empower over 4,300 customers globally, including industry giants like Google, eBay, and Adidas, to make game-changing decisions that drive their digital strategies. In 2021, we went public on the New York Stock Exchange and continue reaching new heights! Come work alongside Similarwebbers who are bright, curious, practical, and good people.
We’re looking for a Marketing Operations Manager to drive the successful execution of Similarweb's marketing strategy through our marketing automation and demand generation platforms (email, chat, calendar automation, WordPress, and more). You’ll play a key role in executing triggered campaigns and nurture flows, while working closely with stakeholders across marketing, GTM, and product teams. In this role, you will also establish and maintain scalable processes that support best practices in campaign and lead management, while continuously monitoring data quality and performance to optimize results.
What you'll do
Build and manage campaigns across our marketing channels, including email, WordPress, chatbots, webinars, and calendar automation
Take end-to-end ownership of campaigns, from planning with marketing managers and product stakeholders through to launch, QA, and post-campaign review
Own the campaign calendar to enable smooth planning and execution across teams
Build, refine, and oversee audience segmentation strategies using CRM and marketing automation data
Own advanced data flows: lead uploads, segmentation accuracy and data quality
Provide regular and ad-hoc reporting and actionable insights to management and stakeholders
Use AI and vibe coding to improve how we work, for example in segmentation, content personalization, and workflow automation
You're a great fit if you have
2+ years of experience as a Marketing Operations Manager, Marketing Automation Manager, Email Marketing Manager or similar role
Hands-on experience with a CRM (e.g., Salesforce) and a marketing automation platform (e.g., Marketing Cloud, HubSpot)
Experience managing leads and building segmentation logic on large datasets
Comfortable working with multiple stakeholders, managing priorities, and delivering independently in a fast-paced environment
Strong attention to detail and a quick learner
Fluent English
An AI-first mindset, with the curiosity and creativity to use AI to solve marketing challenges and improve existing processes
This is the perfect job for someone who has:
2+ years of experience as a Marketing Operations Manager, Marketing Automation Manager, or Marketing Manager
Experience with email marketing platforms
Experience managing leads and building segmentation logic based on CRM data
Strong analytical skills with the ability to translate data into insights
Excellent English skills, both written and verbal
Creativity and initiative, with the ability to bring new ideas to messaging and campaign execution
Experience in B2B tech or software companies -advantage
Why Join Us?
Impact😎: Work on a platform used by Google, eBay or Adidas.
Innovation🚀: Bring your ideas to life with full support.
Hybrid work model: 3 days in our office and 2 days working from home🏡.
Our office: Join us in our new office at DOCK IN (Palmovka) - stocked with snacks, drinks, and space to unwind.
Great perks: 5 weeks of vacation, an extra day off during your birthday month, 3 sick days and a multisport card 😎
Top hardware👩🏻‍💻: You'll work with a MacBook Pro M5, dual monitors, and electric standing desk.
Team spirit: We host team-building events, parties, weekly lunches, and happy hours throughout the year 🎉.
Access to equity programs💸: Join in the success of Similarweb by becoming a shareholder!
Grow your career any way you choose: Want to grow your career or explore new paths? With coaching, Career Week, and learning programs, we’ve got you covered. 🚀
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