Group Director, Omnichannel Strategy

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.
Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities.
Discover your purpose. Embrace innovation. Experience #LifeatRealChem.
The Group Director, Omnichannel Strategy will lead and evolve omnichannel strategy across multiple clients, brands, therapeutic areas, and engagement programs. This role is responsible for driving integrated, measurable customer experiences that advance client business objectives while helping shape and grow Real Chemistry's omnichannel strategy capabilities.
As a senior strategic leader, you will combine media expertise, customer engagement strategy, audience planning, behavioral science, data, analytics, and technology to create omnichannel solutions that influence behaviors and improve outcomes. You will serve as a trusted advisor to clients, a leader within the strategy discipline, and a key partner to Media, Analytics, Creative, Engagement, and Client Services teams.
What You'll Do
Lead omnichannel strategy development and delivery across multiple clients, brands, therapeutic areas, and engagement programs, ensuring consistent strategic excellence and measurable business impact.
Develop integrated audience, journey, engagement, and channel strategies that align with client objectives and drive behavior change across the customer experience.
Establish and evolve best practices for audience architecture, customer journey design, orchestration planning, workshop facilitation, governance models, and optimization frameworks.
Guide complex engagement ecosystems involving multiple customer types, channels, markets, products, and business units.
Serve as a senior strategic advisor to clients, building trusted relationships and providing executive-level counsel on omnichannel engagement, customer experience, media activation, measurement, and growth.
Own strategic delivery, client retention, and growth across a portfolio of accounts, including some of the agency's largest and most complex engagements.
Partner with Media, Analytics, Engagement Strategy, Creative, and Client Services teams to deliver integrated solutions grounded in data, customer insights, and business objectives.
Lead client workshops, strategic planning sessions, and executive presentations that influence decision-making and drive alignment.
Drive innovation by identifying new opportunities to leverage media, technology, AI, analytics, and customer insights to improve client outcomes and strengthen agency capabilities.
Lead, develop and coach strategists across the organization, and support performance management, talent development, and succession planning.
Contribute directly to discipline growth through client expansion, business development, thought leadership, and the development of new strategic offerings and capabilities.
Maintain a strong billable contribution while supporting overall team utilization, revenue growth, and the continued evolution of Real Chemistry's omnichannel strategy practice.
This Position Is a Perfect Fit for You If
You are adaptable, resilient, and energized by evolving client needs and business priorities.
You are a strategic thinker who enjoys solving complex problems through data, customer insights, and collaboration.
You are proactive, resourceful, and comfortable leading through ambiguity.
You thrive in fast-paced environments and enjoy balancing strategic leadership with execution.
You are passionate about mentoring others and helping build high-performing teams.
You are motivated by driving measurable client impact and advancing the future of healthcare engagement.
What You Should Have
12+ years of experience in omnichannel, media, engagement, communications, or customer experience strategy within healthcare, pharmaceutical, biotech, or life sciences.
Demonstrated success leading omnichannel strategy across multiple accounts, brands, therapeutic categories, customer types, channels, and markets.
Deep expertise in audience architecture, customer journey design, orchestration planning, media strategy, behavioral science, measurement, and data-driven optimization.
Proven ability to lead large, complex client engagements independently, advise executive stakeholders, and translate business objectives and insights into scalable strategic solutions.
Experience establishing consistent methodologies, governance models, operating frameworks, and strategic standards across teams and accounts.
Track record of driving client retention, organic growth, and new business while balancing billability, team utilization, and commercial objectives.
Experience leading multiple strategy teams and managing three to eight direct or indirect reports, including performance management, coaching, career development, succession planning, recruiting, and overall work quality.
Pay Range: $175,000-$200,000
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time.
Real Chemistry is proud to be Great Place to Work® certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here.
We believe we can do our best when feeling our best, which is why we’ve put together a benefits program designed to give you the support you and your family need at every stage of life. Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vison plans, and support in saving for the future. Other perks include mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning. Learn more about our great benefits and perks and search specific offerings in your region at: www.realchemistrybenefits.com.
At Real Chemistry, we believe we're at our best when we're connected. Our Real Hybrid and Regional Teams (Real HART) approach is designed to foster collaboration, learning, innovation, and meaningful relationships while providing flexibility where appr