Social Media Manager (Luxury Travel)

We are looking for a creative Social Media Manager to build and run our Instagram presence in the luxury travel space. You will turn our photos and videos into polished posts, reels, and stories, write captions in a refined boutique travel voice, and engage with our growing community. The role is designed to expand over time into broader administrative support, so we want someone organized, polished, and eager to grow with us.
Key Responsibilities:
Create and schedule Instagram posts, reels, and stories using our brand kit and Canva templates
Repurpose raw photos and videos into polished, on-brand content
Write captions, hashtags, and descriptions in a boutique luxury travel voice
Reply to comments and direct messages to build and nurture our community
Keep the content feed consistent, visually cohesive, and aligned with our brand
Track post performance and recommend improvements to grow reach and engagement
As the role grows, manage email and calendar, and keep CRM records up to date
As the role grows, handle client follow-ups from a dedicated work email and make light website content updates
Mandatory Skills:
Proven experience managing Instagram content, including posts, reels, and stories
Strong proficiency in Canva, including working from existing templates and brand kits
Excellent copywriting skills with the ability to match a polished, luxury brand voice
Experience editing and repurposing photos and short-form video
Experience with content scheduling tools
Experience handling community engagement, including comments and DMs
Reliable, detail-oriented, and able to work independently
Strong communication skills
Preferred Skills:
Experience in travel, hospitality, luxury, or lifestyle content
Experience with video editing tools such as CapCut or similar
Familiarity with email and calendar management and CRM tools
Basic experience updating website content (e.g., WordPress, Squarespace, or similar)
Understanding of Instagram analytics and hashtag strategy
Ability to manage multiple projects simultaneously
Why Join Us:
This is a chance to join a new luxury travel brand at the very beginning and help shape its voice and presence. You will work directly with the owner, have room to bring your own creative ideas, and see your responsibilities grow as the business grows. If you love beautiful content and want a role with real growth potential, we would love to hear from you.

Work arrangement
Yes