Marketing Manager - Media and Campaigns

Job Title
Marketing Manager - Media and Campaigns
Job Description
So, who are we?
IG Group is a FTSE 100 fintech operating across five continents, serving over 1.4m customers and handling billions of dollars in transactions – built on scale, trust, and proof. We didn't pivot to innovation; it's how we've always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that's rare in established businesses.
The bar is high – bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next.
Join us at IG – the future gets built here.
Your Team:
This role sits within the UK Brand Marketing team, reporting into the Senior Marketing Manager. The team is responsible for IG’s brand identity, major campaigns, and media strategy across the UK, working closely with in-house Studio, external creative agencies, and a media agency on day-to-day delivery.
There are no direct reports in this role; your impact comes through the breadth of your campaign management, the depth of your media expertise, the initiatives you drive in your market and other regions, and the relationships you build across the business.
Your role in the Team’s Success:
IG is looking for a Marketing Manager to join our Brand Marketing team, owning campaign delivery across the full marketing mix, with media as your core area of depth. You’ll take end-to-end ownership of a market outside the UK (currently this is Ireland) – from strategy through to execution – and flex to support campaign delivery and testing in other non-UK regions as priorities require.
This is a broad, hands-on marketing management role. You’ll need to be commercially fluent across the full campaign mix – while bringing genuine depth in paid media planning, which will be your lead area of specialism within the team. If you’re a well-rounded marketing manager with strong media expertise, comfortable owning a market independently, and energised by variety, this is a strong next step.
What you’ll do:
Media management
You’ll own campaign delivery end-to-end across the full marketing mix, with media as your area of deepest specialism – making sure every channel is working together toward the same brief, and that our media agency is held to the sharpest scrutiny.
Marketing mix literacy
Understand how each channel contributes to campaign performance, and make trade-off calls across channels – not just within media – as plans develop.
Media strategy, planning & agency management
As your area of deepest expertise, own the briefing and interrogation of media plans across ATL and TTL channels, and know how to get the best out of our media agency, driving forward performance, effectiveness and efficiencies.
Media mix modelling & full-funnel optimisation
Work with MMM and econometric outputs to identify what’s actually driving performance, balancing brand-building activity with lower-funnel media, and translating findings into changes in future plans.
Cross-functional coordination
Act as the connective layer across Brand, Performance, Social & Content, PR and CRM, so that campaigns land as one joined-up plan.
Reporting, measurement & test-and-learn
Contribute to campaign reporting with clear, actionable insight across the full mix, and keep a live view of new formats and channel innovation to build a case for testing where it could improve performance or efficiency.
Campaign management
You’ll bring strong all-round campaign marketing management skills, applying them across UK and international activity – including ownership of a defined market outside the UK (currently Ireland), with scope to extend support into other regions as needed.
Plan, adapt and deliver marketing campaigns end-to-end, tailoring messaging, assets and channel approach to different audiences, markets and objectives.
Own end-to-end marketing activity for a defined market outside the UK (currently Ireland), developing and delivering plans that are tailored to local needs while remaining consistent with IG’s overall brand positioning.
Adapt UK campaign assets and messaging for other markets as needed, ensuring relevance and compliance with local regulatory requirements.
Stay close to the competitive and regulatory landscape across the markets you support, identifying opportunities to strengthen IG’s brand presence.
Extend campaign support to other non-UK regions as required, including adapting assets, briefing local partners, and running test-and-learn activity.
Share learnings across markets and campaigns, feeding insight back into broader planning.
Team collaboration
Stay closely aligned to the wider Brand and Marketing team’s priorities, flexing capacity to support high-priority projects where needed and ensuring activity is sequenced and joined up with the broader team agenda.
What Success Looks Like - In the first six months, we’d expect you to:
Be a trusted, credible voice with our media agency – someone whose challenge on a plan or RTB is taken seriously because it’s well-reasoned and grounded in the brief.
Be seen as a well-rounded campaign owner – as comfortable in creative and content conversations as you are holding the media agency to account.
Be contributing insight that visibly changes how we plan – not just reporting on what happened, but shaping what happens next.
What You'll Need:
6+ years’ experience in brand or integrated marketing role, ideally within a fast-paced commercial environment.
Proven experience supporting or delivering campaigns end-to-end, with solid paid media management experience, including agency management.
Experience of working in the Financial Services or Fintech sector.
Commercially minded, with the ability to identify opportunities that drive brand and business performance.
Experience managing or contributing to multi-channel marketing activity across paid, owned, and earned channels.
Demonstrated ability to manage multiple workstreams simultaneously, with strong attention to detail and organisational skills.
Comfortable working with data and insight to evaluate campaign performance and inform decisions.
Strong communicator with the ability to collaborate effectively across functions and with external agency partners.
Desirable
Experience managing marketing activity or providing campaign support in an international market.
Familiarity with regulatory requirements for financial services marketing.
Understanding of, or experience in, investing, trading, cryptocurrency, or fintech.
The Perks
It really is more than a job. We think like a start-up, but we deliver like a FTSE 100 — so the bar is high, and we won't pretend otherwise. We work hybrid, which means three days in the office. We’ll recognise your talent and make sure that you can still have a life – at work, and outside of it. Networks, committees, awards, sports and social clubs, mentorships, volunteering opportunities, extra time off… the list goes on.
Competitive salary
Flexible Benefits Package on top of your salary (12%)
Private medical cover for you and your family
Life insurance
Contribution to gym memberships
25 Days holiday, with 1 additional day off to celebrate your Birthday & 2 additional days off a year for voluntary work (28 in total)
The option to buy or sell holiday days
A comprehensive global and local onboarding process
Enhanced primary (maternity), secondary (paternity), and shared parental pay and leave, as well as a range of support and benefits for parents
Number of openings
1