Supervisor, Media Strategy

POSITION DESCRIPTION
ROLE: SUPERVISOR, MEDIA STRATEGY
TEAM: MEDIA
LOCATION: TORONTO (HYBRID)
COMPANY OVERVIEW
Salt XC is an agency driven by the philosophy of Experiential Commerce™. Our unique framework for designing better consumer experiences that earn attention and drive action. We take an integrated approach that connects your consumer’s online and offline experiences through data, media, and the memorable moments that drive brand transactions.
ROLE OVERVIEW
The Media Supervisor is a data-driven, insights-led media strategist and platform expert with hands-on analytics, reporting, and management experience. The best candidate for this role will be a natural collaborator, with strong presentation, organizational, and strategic thinking skills. They have a strong comprehension of the media landscape and a proactive nature combined with a high level of attention to detail. The Media Supervisor is on top of current and emerging trends in the world of digital media, and ideally the CPG & Sports Betting industries, as this role will be working primarily in this exciting space.
The Media Supervisor will serve as a primary, daily point of client contact pertaining to media, including but not limited to Paid Social, Video, OOH, TV, and Content. The role will require the right candidate to be highly proficient in media planning, implementation, reporting, and analysis. This includes understanding online user journey optimizations, and a very solid understanding of Google Analytics and online tracking and measurement. The successful candidate will need to develop strong trust-based relationships with both the client and agency team members.
CORE RESPONSIBILITIES
Media Planning & Buying
Work directly with the Media Director, supporting planning and leading implementation across all key clients.
Maintain stewardship and accountability of the media plan, regularly evaluating and monitoring execution.
Ensure campaigns are properly set up against KPIs and using the correct budget.
Ensure all media plans adhere to the agency’s values, philosophies, and processes.
Integrated Media Strategy
Support the preparation, writing, and presentation of integrated media plans, proposals, and analysis that satisfy client objectives and go beyond the brief.
Lead the preparation and presentation of evaluations of media opportunities, media trends, and issues of interest to clients.
Accurately and effectively manage clients’ day-to-day planning requirements, with a strong understanding of clients’ business objectives and KPIs.
Influence decision-making by encouraging appropriate strategies and highlighting the benefits of offerings to clients.
Measurement, Analytics & Reporting
Develop the reporting process for each client alongside the Media Director, and ensure timely delivery of reports based on the aligned-upon process.
Maintain awareness of client KPIs and objectives, ensuring tracking is in place ahead of check-ins as required.
Media Tools & Platform Fluency
Review and QA platform setup across multiple platforms and campaign types.
Liaise and foster knowledge-sharing with other disciplines internally, partner agencies, and other departments to ensure media and client knowledge stays current.
Performance Optimization & Testing
Apply a solid understanding of online user journey optimization to identify and act on opportunities to improve campaign performance.
Monitor campaign delivery against KPIs and flag optimization opportunities to the Media Director.
Channel & Audience Expertise