Sales Development Representative

About Us
YuJa, Inc. is a leading provider of cloud-based digital compliance and accessibility solutions for regulated sectors worldwide. Serving clients in higher education, K-12, government, and healthcare, YuJa enables organizations to meet evolving regulatory demands while delivering engaging, secure, and accessible digital experiences. Our platforms such as Lumina (video), Panorama (LMS accessibility), EqualGround (governance), and Verity (proctoring) are rigorously tested for compliance, audited, and secured.
For over a decade, YuJa has been dedicated to building not only innovative digital compliance and accessibility solutions, but also a workplace where our people can thrive. We invest in our employees by fostering career growth, continuous learning, and opportunities for advancement. Our culture is rooted in collaboration, inclusivity, and belonging, where every team member’s contributions are valued and their voices are heard. Just as we help institutions and organizations worldwide achieve their goals, we are equally committed to supporting the success of our people and making a positive impact in the communities we serve. Meet the YuJa family here and see what makes YuJa special!
The Role
We are seeking an ambitious, high-energy Sales Development Representative (SDR) to join our foundational team in London. This is a unique opportunity to become one of the early hires supporting YuJa’s UK expansion and helping establish our presence in the EMEA market.
As an SDR, you will play a critical role in driving pipeline growth by identifying and engaging prospective clients across the Education, Government, and Healthcare sectors. You will work closely with Account Executives and leadership to generate new business opportunities while developing the skills needed for long-term success in SaaS sales.
This role is ideal for someone who thrives in a fast-paced, performance-driven environment and is excited about building relationships, creating opportunities, and contributing to a growing international team.
Key Responsibilities
Prospect and develop a pipeline of qualified leads through outbound calls, emails, LinkedIn outreach, and strategic prospecting initiatives
Identify and engage decision-makers within higher education institutions, government organizations, and healthcare providers across the UK and EMEA markets
Schedule qualified online product demonstrations and meetings for Account Executives on a consistent basis
Partner closely with Account Executives to support sales cycle success and drive urgency with prospective clients
Develop a strong understanding of YuJa’s products, value propositions, and target markets
Maintain accurate prospect, activity, and pipeline data using Salesforce CRM and sales engagement tools
Conduct market research and account mapping to identify new business opportunities
Participate in ongoing sales training, product training, and professional development programs
Represent the company professionally in conversations with prospective clients and at networking or industry events where applicable
Contribute to the growth of the London office culture as part of an expanding UK team
About You
Bachelor’s degree or equivalent experience in Sales, Business, Marketing, or a related field
2–3 years of experience in Sales Development, Business Development, lead generation, or customer-facing roles, preferably within SaaS or technology
A strong interest in performance-based sales and career growth within a SaaS organization
Excellent verbal and written communication skills with the confidence to engage senior stakeholders
Highly motivated, goal-oriented, and comfortable working in a fast-paced environment
Strong organizational skills and attention to detail, with the ability to manage multiple priorities effectively
Experience using CRM platforms such as Salesforce, HubSpot, or similar tools is preferred
Resilient, coachable, and eager to continuously learn and improve
Comfortable working on-site and contributing to a collaborative office environment
Based in London or the surrounding areas and able to work on-site
You have the legal right to work in the United Kingdom.
What We Offer
YuJa is a multiple-time honouree on Forbes’ list of Best Start-Up Employers in America. As we continue expanding globally, we are excited to grow our presence in the UK with a new office location currently being established. We offer a competitive compensation package, including a starting base salary of approximately £55k–£60k + Uncapped Commission, within a collaborative, high-growth SaaS environment.
Comprehensive Benefits
Healthcare benefits, including medical coverage with dental and vision options (where applicable)
Employer pension contributions in line with UK workplace pension requirements
Generous annual leave entitlement, including UK public holidays
Paid sick leave in accordance with company policy and UK statutory requirements
Professional development and learning reimbursement opportunities
Clear career progression opportunities into Account Executive and other revenue generating roles for strong performers
Opportunity to help build and shape a growing UK market presence
Direct exposure to senior leadership and strategic initiatives
Working Arrangement
This is an on-site role based in London with standard hours from Monday to Friday.
Note: Applicants must have the legal right to work in the UK. At this time, YuJa is unable to provide Skilled Worker visa sponsorship for this position.
Equal Opportunity Employer & Accommodations
YuJa is an equal opportunity employer and values diversity at our company. We are committed to fostering an inclusive and accessible recruitment process and work environment. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law.
If you require reasonable accommodation at any stage of the recruitment process, please let us know. You may indicate

Employment type
Full-Time

Work arrangement
No