Digital Marketing Analyst

Digital Marketing Analyst
Location: Remote
Experience Level: 5+ years
Pay: $37-40/hr
About the Role
We are seeking a Digital Marketing Analyst to transform campaign, website, engagement, and channel data into actionable insights that improve marketing performance and optimize investment decisions. This role will help build and expand marketing analytics capabilities by standardizing performance measurement, identifying trends and growth opportunities, and supporting continuous optimization across digital marketing initiatives.
Key Responsibilities
Analyze campaign, website, engagement, and channel data to identify performance trends, gaps, and optimization opportunities.
Develop quarterly business reviews and campaign performance reports that connect digital marketing activities to business objectives.
Define and monitor key performance indicators, benchmarks, and performance trends across regions, channels, campaigns, and content.
Translate analytical findings into actionable recommendations that improve campaign performance, user experience, content effectiveness, and marketing investment.
Identify underperforming campaigns and recommend adjustments to reduce wasted spend and improve results.
Build, automate, and maintain dashboards and standardized reporting to improve access to insights and reduce manual reporting efforts.
Collaborate with marketing, digital, regional, and business teams to align measurement approaches and apply insights across the organization.
Support the continued development and adoption of marketing measurement frameworks, ensuring insights can be shared and reused across teams and regions.
Required Qualifications
At least 5 years of experience in digital marketing analytics, marketing performance measurement, business intelligence, or a related analytical field.
Experience analyzing digital advertising, website analytics, marketing automation, and content performance data.
Bachelor's degree in marketing, analytics, business, statistics, economics, information systems, or a related field, or equivalent practical experience.
Demonstrated ability to analyze campaign, website, channel, or customer engagement data and translate findings into business recommendations.
Experience defining and tracking key performance indicators, establishing benchmarks, and monitoring performance trends.
Proficiency with data visualization or business intelligence tools, including experience building dashboards and recurring reports.
Strong analytical and communication skills, with the ability to translate complex data into clear recommendations for marketing partners and business leaders.
Experience collaborating across departments, regions, or business teams to align reporting and measurement practices.
Strong attention to data quality, analytical rigor, and documentation of measurement methods.
Ability to manage multiple analytical priorities and deliver recurring and ad hoc insights in a dynamic environment.
Preferred Qualifications
Experience with digital marketing analytics platforms, business intelligence tools, and data platforms, including Adobe Analytics, Power BI, and Snowflake.
Experience supporting global or multi-region marketing teams and evaluating performance across markets and channels.
Experience implementing or scaling marketing measurement frameworks, attribution methodologies, or automated reporting capabilities.

Work arrangement
Yes