Market Editor

About Twelve
Twelve designs and builds the world’s most inspiring merchandise and packaging for the world’s most coveted brands. With deep expertise across global production, creative innovation, and sustainability, we turn bold ideas into elevated, high-impact realities. Our clients—ranging from luxury fashion and beauty to leading lifestyle brands—trust us to deliver unforgettable experiences through beautifully executed product and packaging.
The role of Market Editor is a highly curious, commercially minded, culturally fluent individual who helps to shape the future of innovation at Twelve. The Market Editor is responsible for identifying emerging signals across culture, commerce, retail, consumer behavior, technology, hospitality, beauty, wellness, luxury, design, media, and brand ecosystems — then translating those signals into actionable opportunities for clients and the business.
Embedded inside a high-growth creative company, this role is an integral business partner who is constantly in the markets, interpreting, and activating insights that drives innovation, differentiation, and market leadership. This role is designed for someone obsessed with what’s next — but grounded in commercial relevance and execution.
Market & Cultural Intelligence
Continuously monitor shifts across culture, consumer behavior, retail, hospitality, beauty, wellness, luxury, AI, technology, experiential, creator economy, and emerging brands
Identify early-stage trends, white space opportunities, competitive movements, and category disruptions
Translate market intelligence into strategic opportunities for Twelve and its clients – translated into product/revenue driving outcomes.
Editorial & Insight Development
Produce sharp, concise, visually driven intelligence reports and editorial-style insights for internal and external distribution
Develop weekly trend briefs, opportunity alerts, competitive intelligence updates, and cultural pulse reports to be published internally and externally
Lead internal and external sessions on market insights and trend observations monthly
Contribute to monthly deep dives, quarterly forecasts, and cross-sector pattern analysis
Utilize AI tools and platforms to accelerate research, signal detection, monitoring, and reporting
Combine AI-powered analysis with human judgment, taste, prioritization, and commercial thinking
Collaborate on the launch of substack and “twelve editorial” platform.
Authority Building
Help position Twelve as a leading voice in culture, innovation, and market intelligence
Actively contribute to brainstorming sessions, creating engaging social content, self-promotion moments, reports, event programming, pitch sessions, and innovation storytelling
Attend client meetings and innovation days, handling the preparation to participating on site with presentations and contribute to the teams presence as the voice of authority
Work closely with Director of Creative Special Projects, and other innovation captains as the red thread across the business - sharing product / passion and insights to move faster
Partner closely with Business Development / Account Management teams to proactively identify opportunities, risks, and emerging client needs before they are requested
Collaborate across multiple internal teams (Creative, Development, Account Management and Business Development) to ensure insights translates into actionable client solutions
Identify high-growth brands, disruptive market entrants, and culturally relevant companies aligned with Twelve’s expansion priorities
Support new business efforts through research and intelligence on emerging brands, evolving consumer categories, competitive landscapes, and whitespace opportunities that allow for the company to remain always twelve steps ahead
Requirements:
2–4 years in editorial, insights, trend forecasting, innovation, media, creative branding, or adjacent fields
Experience working across consumer-facing industries and brands
Strong understanding of luxury, retail, hospitality, beauty/wellness, lifestyle, or consumer culture ecosystems preferred
Experience developing client-facing insights or thought leadership preferred
Deep curiosity and obsession with culture, consumer behavior, brands, and emerging trends
Strong editorial instincts and pattern recognition ability
Commercial mindset with the ability to translate insights into business opportunity
Strong writing, synthesis, and presentation skills
Highly proactive and self-directed, energized by ambiguity and building something new
Able to naturally connects dots across industries, platforms, and behaviors

Employment type
Full-Time

Work arrangement
Yes