Adobe Digital Marketing Associate - Customer Advisory

Please note this role is a 6 month contract and will be based in our client's Melbourne CBD office.
Customer Advisory team, on behalf of a client in the financial services sector, is seeking an Associate to become part of a digital customer engagement and retention squad. Along with nurturing our relationship with the client, the Adobe Digital Marketing Associate is responsible for the continual improvement of customer engagement and retention marketing campaigns with the aim of increasing customer engagement, retention, and brand loyalty.
You will support our client in the development of the customer loyalty strategy to support key strategic initiatives and business targets using Adobe Campaign, Target, and Audience Manager.
Responsibilities:
With the help of the Adobe Digital Marketing Lead, you will support in the development and the application of an optimisation framework to continually test and learn across engagement and retention campaigns in order to accelerate customer engagement and conversion across channels.
Collaborate with the business as well as external partners to ensure effective data integration and knowledge sharing across platforms and channels.
Complete ongoing review and optimisation of all retention campaign initiatives and activities.
Advise and assist the customer loyalty campaign team in developing campaign tests.
Review and interpret research to support optimisation activity.
Facilitate regular discussion and engagement across teams to share and gain insights.
Report on optimisation framework and activity on a periodic basis.
Track KPIs, enable development plans and provide coaching, support and direction to the team.
Relevant bachelor’s degree, specialising in Marketing or Digital Marketing.
3 - 5 years’ experience in digital marketing or a similar role.
Demonstrated experience in a similar optimisation, campaign or content focused role.
Proficiency using Adobe Experience Cloud, including Campaign, Target and Audience Manager and Analytics with Journey Optimiser and Real Time CDP & CJA preferred.
Experience using eDM platforms, customer databases and data driven campaigns.
Demonstrated ability to build relationships, influence stakeholders, and deliver outcomes in a fast paced consulting or professional services setting.
A collaborative and flexible approach towards working with clients and solving challenges.
Proven ability to execute creative, cross channel marketing campaigns across web, email and offline channels.
Working knowledge of HTML, CSS, transactional websites and secure digital environments.
Experience within financial services or banking is highly desirable.

Employment type
Contract

Work arrangement
No