Vice President of Digital Marketing

Company Description Crobstacle is a global digital transformation firm that helps brands overcome obstacles in marketing, technology, and customer experience. The company delivers personalized, end-to-end solutions, from brand building and marketing to process automation, lead generation, and website development. Crobstacle supports clients across the full digital transformation lifecycle, combining strategic consulting, execution, and creative services. Its work is driven by research, data, and a strong creative focus aimed at disrupting traditional approaches and accelerating growth for clients.
Role Description The VP of Digital Marketing is a full-time remote role responsible for leading Crobstacle’s digital marketing strategy and execution across global markets. This role oversees campaign planning, performance marketing, content and social media strategies, and brand positioning to drive measurable growth for both Crobstacle and its clients. The VP will manage and mentor a distributed marketing team, collaborate with sales and product leaders, and ensure that data insights inform all major marketing decisions. Day-to-day responsibilities include developing integrated marketing plans, optimizing digital channels, managing key agency or vendor relationships, and setting KPIs and reporting frameworks. The role also involves representing marketing perspectives in client pitches, contributing to thought leadership initiatives, and ensuring that all marketing activities align with Crobstacle’s data-driven and creativity-led approach.
Qualifications
Strong expertise in Market Planning and Marketing Management, with a demonstrated ability to design and execute integrated digital marketing strategies.
Proficiency in Market Research and Marketing, including the use of analytics and data tools to inform decisions and optimize campaigns.
Experience in Public Relations, brand communications, and reputation management across digital and traditional channels.
Proven leadership experience managing cross-functional or remote marketing teams and collaborating with executive stakeholders.
Deep knowledge of digital marketing channels (SEO, SEM, social media, email, content, performance marketing) and modern marketing technology stacks.
Strong analytical skills with the ability to interpret data, build dashboards, and present insights to technical and non-technical audiences.
Excellent written and verbal communication skills, with the ability to craft clear messaging and persuasive presentations.
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or relevant certifications are a plus.
Experience working in digital transformation, consulting, or fast-paced growth environments is highly beneficial.

Work arrangement
Yes