Digital Marketing Manager (ClickPros)

Overview
ClickPros.com operates in the digital marketing and advertising industry, specializing in performance marketing, paid media, and customer acquisition for financial services businesses. We are looking for a commercially minded, creative, and results-driven Digital Marketing Manager who can develop compelling marketing strategies, identify promising market opportunities, and drive measurable business growth through paid advertising, creative marketing, and data-driven campaign optimization.
The ideal candidate combines strong commercial judgment with hands-on digital advertising expertise and the ability to develop persuasive marketing angles that resonate with target audiences. This role requires someone who understands how to turn audience insights, creative concepts, and advertising campaigns into measurable outcomes, including qualified leads, customer acquisition, and conversions.
Experience with Meta Ads, user-generated content (UGC), product reviews, AI-assisted creative development, and online product marketing is valuable. Candidates from e-commerce, retail, or digital product marketing backgrounds may also be considered if they can demonstrate transferable skills in performance marketing, paid customer acquisition, creative testing, and conversion optimization.
Key Responsibilities
1. Product Research & Market Opportunity Identification
Identify products with strong demand, sales potential, and attractive margins.
Analyze consumer behavior, market trends, competitors, pricing, and product positioning to identify opportunities.
Evaluate product viability based on demand, competition, pricing, and advertising costs.
Identify products that align with existing audience interests and buying behavior.
Recommend products to test, scale, or discontinue based on performance data.
Validate products before committing significant advertising budgets.
2. Marketing Strategy & Sales Growth
Develop marketing strategies to drive sales, increase conversions, and maximize revenue.
Connect product benefits to audience needs, interests, and pain points.
Develop product positioning, unique selling propositions (USPs), offers, promotional angles, and calls to action.
Build campaigns that guide audiences from product discovery to purchase.
Optimize pricing, bundles, upselling, cross-selling, and promotions.
Set sales targets, campaign objectives, budgets, and performance indicators.
Refine strategies to improve profitability and customer acquisition.
3. Meta Ads & Paid Social Advertising
Manage and optimize paid campaigns through Meta Ads Manager across Facebook and Instagram.
Develop strategies for audience targeting, budget allocation, creative testing, retargeting, and conversion optimization.
Test advertising angles, hooks, formats, messaging, offers, and calls to action.
Analyze campaign data to optimize budgets, creatives, and audience targeting.
Monitor KPIs, including ROAS, CAC, cost per purchase, CTR, conversion rate, and average order value (AOV).
Scale profitable campaigns while controlling advertising costs.
Ensure proper tracking and measurement of advertising performance.
4. Creative Strategy, UGC & Product Marketing Content
Develop creative advertising concepts that communicate product value and drive purchases.
Lead the creation and testing of UGC, product reviews, demonstrations, testimonials, and conversion-focused content.
Identify effective creative angles based on product benefits, customer pain points, use cases, and objections.
Develop video hooks, scripts, storyboards, product demonstrations, and advertising briefs.
Collaborate with creators, editors, and designers to produce paid and organic social media content.
Use AI tools for creative ideation, scriptwriting, content production, and campaign testing.
Evaluate creative performance using audience feedback and advertising data.
Maintain a steady pipeline of fresh creatives to reduce ad fatigue and support scaling.
5. Social Media & E-commerce Sales
Use existing social media channels and audiences to generate demand and drive sales.
Develop content and promotions that connect audience interests with relevant products.
Manage product marketing across e-commerce platforms such as Amazon and Shopee, as needed.
Optimize product listings, descriptions, images, pricing, and messaging to improve visibility and conversions.
Coordinate product launches, seasonal campaigns, promotions, and sales initiatives.
Monitor customer feedback, reviews, questions, and buying behavior to identify improvements.
Explore additional sales channels to expand product reach and revenue.
6. Online Products, Tools & Courses Marketing
Develop marketing strategies for digital products, online tools, educational resources, and courses.
Communicate product features, benefits, and value propositions to target customers.
Create campaigns for product launches, lead generation, sales, and customer retention.
Test offers, pricing, landing pages, and promotions to improve conversions.
Use sales funnels, email marketing, and retargeting to nurture leads and recover lost sales.
7. Performance Analysis & Continuous Optimization
Monitor sales, advertising performance, product profitability, and marketing effectiveness.
Evaluate revenue, margins where available, ad spend, ROAS, CAC, and conversion rates.
Prepare performance reports and recommend improvements to management.
Test product demand, creative concepts, audiences, and promotional strategies.
Identify underperforming products and campaigns and implement corrective actions.
Use data and customer insights to guide product selection, campaign priorities, and budgets.
8. Team Leadership & Marketing Management
Set marketing priorities, campaign plans, sales targets, and performance standards.
Manage marketing team members, content creators, media buyers, and external partners.
Guide and provide feedback on product selection, creative development, campaign execution, and performance.
Manage advertising budgets and allocate resources based on business priorities and results.
Establish repeatable processes for product research, creative production, testing, reporting, and scaling.
Present marketing performance, product opportunities, and growth recommendations to management.
Own marketing outcomes while remaining hands-on with research, creative development, campaign management, and optimization.
Required Qualifications
At least 4 years of relevant experience in digital marketing, performance marketing, growth marketing, or online sales, including experience taking ownership of campaigns or projects.
Demonstrated experience identifying, testing, and marketing products with commercial or sales potential.
Hands-on experience managing Meta Ads campaigns, including campaign optimization and creative testing.
Experience developing or managing UGC, product reviews, product demonstrations, or direct-response advertising creatives.
Experience marketing and selling online products, tools, software, or courses.
Familiarity with Amazon, Shopee, or other e-commerce marketplaces.
Experience using AI tools for marketing ideation, creative development, copywriting, or content production.
Strong understanding of consumer behavior, product positioning, sales conversion, and digital advertising metrics.
Ability to analyze campaign performance and translate data into actionable business decisions.
Demonstrated leadership, project management, and stakeholder coordination skills.
Strong creative thinking, commercial awareness, communication, and problem-solving abilities.
Preferred Qualifications
Experience managing or growing an established social media audience and converting engagement into revenue.
Experience scaling profitable Meta Ads campaigns while maintaining acceptable acquisition costs and ROAS.
Experience with direct-response marketing, performance creatives, sales funnels, and conversion rate optimization.
Familiarity with Amazon Seller Central, Shopee Seller Centre, or comparable marketplace tools.
Experience marketing online courses, subscriptions, digital tools, or information products.
Familiarity with AI-powered creative tools for video generation, image creation, copywriting, and advertising variations.
Experience working with creators, affiliates, or influencer partnerships to generate sales.
Experience managing marketing budgets, sales targets, or a team of marketing professionals.
Core Competencies
Commercial and product judgment: Ability to identify products with strong market potential and evaluate their profitability.
Creative marketing: Ability to develop compelling angles that make products relevant and appealing to an existing audience.
Performance-driven execution: Ability to test, analyze, optimize, and scale campaigns based on results.
Paid advertising expertise: Strong un

Work arrangement
Yes