Executive Director Marketing

Company Description Rise To Thrive Products & Services empowers ambitious professionals around the world through world-class income opportunities and award-winning personal and leadership development programs. Operating in over 100 countries, the organization supports individuals in building meaningful income streams while investing in their growth. Offerings include online courses, in-person leadership events in international locations, and comprehensive digital access to the full curriculum. The community is supportive, positive, and globally connected, bringing together growth-oriented professionals, business owners, coaches, entrepreneurs, and caregivers. Members value accountability, personal development, and surrounding themselves with like-minded people committed to thriving in all areas of life.
Role Description The Executive Director Marketing role is a remote leadership position responsible for shaping and driving the global marketing strategy for Rise To Thrive Products & Services. Day-to-day responsibilities include leading market planning, overseeing marketing campaigns for courses and events, and aligning marketing initiatives with business growth objectives. The role involves managing marketing budgets, conducting market and audience research, and optimizing customer acquisition and engagement across digital channels. The Executive Director Marketing will collaborate closely with sales, product, and leadership teams to ensure consistent brand messaging and support revenue targets. This role also includes mentoring marketing team members, tracking performance metrics, and continuously refining strategies to strengthen the brand’s presence in over 100 countries. This is not a traditional salaried position
Qualifications
Demonstrated expertise in Market Planning and Marketing Management, with a track record of leading strategic marketing initiatives.
Strong background in Market Research and Marketing, including audience analysis, positioning, and campaign optimization.
Experience collaborating with Sales teams to design and execute integrated marketing and sales strategies that drive revenue growth.
Proven leadership skills, including team management, mentoring, and cross-functional collaboration in a remote environment.
Ability to develop and execute digital marketing strategies across channels such as email, social media, paid advertising, and content marketing.
Excellent analytical, communication, and presentation skills, with the ability to interpret data and make informed decisions.
Experience in education, personal development, coaching, or related sectors is advantageous.
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or equivalent experience is a plus.

Work arrangement
Yes