Social Media Manager – Wellness Services

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Job Title: Social Media Manager
About The Company
Our client is a business focused on facilitation, trauma-informed training, and breathwork experiences.
Job Description
We are looking for a creative and strategic Social Media Manager. You will develop and manage the online presence for a business that offers facilitation, trauma-informed training, and breathwork experiences. You need to know how to create content that gets attention, builds trust, and engages the right audience. You will develop content strategies, use psychological hooks to engage viewers, find trends, and adapt content for different platforms. This role focuses on organic social media. Paid advertising is handled by another specialist.
Responsibilities Of The Role
Develop and implement a social media strategy that matches the business goals.
Create and manage content pillars that show the business's expertise and values.
Create and maintain a content calendar for posts, videos, and stories.
Develop compelling hooks and storytelling for content.
Research social media trends and identify content opportunities.
Create content concepts and guide the creation of posts and captions.
Perform basic video editing for short-form content.
Maintain a consistent brand voice and messaging.
Schedule and publish content regularly on social media platforms.
Monitor and respond to comments and messages to build community.
Track key organic social media metrics like reach and engagement.
Use performance data to improve content and try new formats.
Work with the paid advertising specialist to ensure consistent messaging.
Required Experience And Qualifications
Proven experience managing social media for businesses or brands.
A portfolio with real examples of social media profiles you managed.
Ability to explain your contributions to managed profiles.
Strong understanding of social media content strategy and audience engagement.
Experience creating effective content hooks and openings.
Ability to identify and adapt trends for a brand.
Basic video editing skills for social media.
Excellent writing, communication, and problem-solving skills.
Ability to interpret social media analytics and improve performance.
Strong organizational skills and ability to maintain a schedule.
Ability to work independently and communicate effectively remotely.
Preferred Skills
Experience managing social media for wellness or education businesses.
Experience creating educational content for service-based businesses.
Familiarity with Instagram, Facebook, TikTok, and YouTube Shorts.
Experience using social media scheduling and planning tools.
Understanding of audience psychology and engagement.
Experience collaborating with marketing team members.
Portfolio Requirement
You must submit real examples of social media profiles you have managed. Include links to profiles, examples of content, your responsibilities, and any performance results. Clearly state your personal contributions.
Personality
Creative
Proactive
Analytical
Familiar with engaging social media content
Comfortable working independently
Able to bring forward new ideas
Able to use performance data to improve content
Software & Tools
Social media scheduling tools
Content planning platforms
Basic analytics dashboards
Schedule
Part-time for the first month, approximately 20 hours per week.
Expected to transition to full-time after the first month.
Candidates should coordinate with a team in or near the Israel time zone.
Exceptional candidates in other time zones will be considered.
Salary And Benefits
Payment in USD or Local Currency according to candidate's preference.
Full-time remote opportunity.

Work arrangement
Yes