Shopify developer

Company Description
Dayal Opticals, established in 1961, is a trusted leader in the luxury eyewear industry, known for offering premium products and exceptional service. Recognized across Delhi NCR, Punjab, and Mumbai, the company provides curated collections from globally renowned brands such as Chanel, Dior, Prada, Cartier, and more. With 18 luxurious boutiques, Dayal Opticals delivers a comprehensive eyewear experience including personalized styling consultations and advanced eye care solutions. The brand is committed to excellence, precision, and customer-centric service that meets the highest standards.
Position: Shopify Developer
Department: E-commerce
Location: South Delhi
Experience: 2–5 Years
CTC 35k to 45k
Job Summary
We are looking for a skilled Shopify Developer to design, develop, and maintain our e-commerce website on the Shopify platform. The candidate should have experience in Shopify theme customization, app integration, website optimization, and ensuring smooth online store operations.
Key Responsibilities
. Customize and manage Shopify website sections using custom code.
. Create and modify custom Shopify layouts, sections, and templates.
. Work on Shopify theme customization as per business and design requirements.
. Build custom-coded features instead of using unnecessary paid apps.
. Improve website design, user experience, mobile responsiveness, and conversion flow.
. Fix bugs, layout issues, speed issues, and technical errors on the website.
. Manage and optimize product pages, collection pages, cart, and checkout-related customizations where possible.
. Connect and manage digital marketing platforms with Shopify.
. Review tracking and campaign-related setup and fix technical issues when needed.
. Set up, manage, and troubleshoot tools like:
. GA4 . Google Tag Manager
. Google Ads tracking . Meta Pixel / Facebook Pixel
. Conversion API . Event tracking
. Custom conversion tracking
. Connect Shopify APIs with third-party app providers or external platforms.
. Work with Shopify Admin API, Storefront API, and other relevant API integrations.
. Maintain clean, scalable, and well-structured code and experienced with handling large back-end inventory stores.
. Git/version control workflow
. Knowledge of schema markup / robots.txt/ sitemaps and technical SEO implementation
. Ability to work with figma/adobe/design handoffs
. ⁠Knowledge of app performance impact and reducing app bloat
. ⁠Experience with custom animations/interactions without hurting performance
. Basic understanding of server side tracking and attribution
. Should be comfortable with:
. Staging environments . Backups
. Deployment handling . Rollback management
. Coordinate with our team and suggest improvements for better website performance and conversion.
Required Skills
The developer should have strong knowledge of:
. Shopify theme development
. Shopify Liquid
. HTML
. CSS
. JavaScript
. JSON
. GraphQL
. Shopify APIs
. Custom Shopify sections
. Custom templates
. Third-party API integrations
. GA4, GTM, Google Ads, Meta Pixel setup
. E-commerce tracking and event setup
. Website speed optimization
. Mobile-first responsive design
. Debugging and troubleshooting
. Page speed and Core Web Vitals

Work arrangement
No