Brand Manager – CMH, Türkiye

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.
Brand Manager – CMH, Türkiye
Reports to: Marketing Manager
JOB SUMMARY
JOB SUMMARY
Conduct and use strategic market analysis to inform and improve strategic decisions about the molecule/brand, with a strong focus on the pharmacy channel. Develop brand strategy, contribute to commercial initiatives and engage in life-cycle planning. Lead the development and execution of yearly customer plans, including physician-, pharmacy- and pharmacist-focused plans. Effectively develop and use relationships with internal functions and external stakeholders, particularly physicians, Thought-Leaders, pharmacists and pharmacy associations, to successfully execute marketing solutions. Pharmacy channel expertise and in-depth knowledge of the related therapeutic area will be differentiators.
JOB RESPONSIBILITIES
JOB RESPONSIBILITIES
Brand Strategy & Customer Planning: Lead the development of local strategic customer and commercial plans (strategy, tactics, budget, and product forecasts), including physician and pharmacy channel plans, in alignment with global marketing strategies.
Pharmacy Channel Strategy: Lead the development and execution of the pharmacy channel strategy in alignment with brand priorities; define the role of the channel, segment pharmacies, and build activation plans that strengthen brand presence, availability, and patient experience at the pharmacy level.
Pharmacist Engagement: Build and sustain strong relationships with pharmacists and pharmacy associations; design pharmacist education programs, in-pharmacy visibility, and trade activities together with Commercial teams, in full compliance with applicable regulations and company policies.
Physician Engagement: Develop and execute the physician engagement strategy in alignment with brand priorities; segment and target physicians, lead Thought-Leader engagement, plan scientific meetings and congress activities, and develop compliant omnichannel promotional programs together with Sales and Medical teams.
Patient Journey & Pharmacy Insights: Shape patient journey touchpoints at the pharmacy, support disease awareness and adherence initiatives, and turn pharmacy sell-out and consumer insights into actionable brand and channel decisions.
Marketing Execution & Performance Tracking: Test, monitor, and evaluate marketing tactics. Drive adjustments of plans based on field feedback and performance data.
Cross-functional Collaboration: Work closely with Sales, Medical, Capability, Market Access and Corporate Affairs teams to support brand objectives and ensure alignment between field activities and marketing programs.
Personal Data Protection: Act in accordance with privacy and other related procedures
JOB QUALIFICATIONS
EDUCATION
Bachelor’s Degree, preferably in Pharma
EXPERIENCE
3-5 years’ experience in Brand Management in the pharma industry is required; experience with pharmacy channel expertise is strongly preferred.
SOFT SKILLS
Taking Initiative
Strategic Thinking
Planning, Organization and Execution Capabilities
Transforms data into brand impact using AI‑driven insights
Cross-functional Teamwork (Agility and Flexible working in diverse environment)
TECHNICAL SKILLS
Excellent command of written and spoken English
Advanced MS Office skills (Excel, PowerPoint)
Data analysis skills (e.g. IQVIA, sell-out and CRM data)
OTHER QUALIFICATIONS
Military service should be completed for male candidates
Ability to travel
Follow up ability – to be sensitive to the urgency and responsibility
Providing alternative insights on business issues
First class communication skills, being proactive and demonstrating a positive attitude at all times
ASSETS
MBA or MSc in marketing related field is preferred
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