Regional Sales Manager

Role Purpose
The Regional Sales Manager will be responsible for driving revenue growth and sales performance across the assigned region by leading Territory Sales Managers, developing key accounts, expanding market coverage and strengthening customer and channel relationships. The role will ensure achievement of regional sales targets while maintaining strong pipeline visibility, customer engagement and coordination with Tendering, Service, Finance, Operations and other functions.
Role Scope
The RSM will have responsibility for the overall business performance of the assigned region, including sales planning, target achievement, team management, territory expansion, key account development, channel management and sales forecasting. The role will manage and mentor TSMs, identify high-value opportunities, support major institutional/tender business and ensure effective execution of the regional sales strategy.
Key Responsibilities
Regional Sales Target – Own and achieve the region's monthly, quarterly and annual sales targets.
Team Leadership – Lead, manage and mentor Territory Sales Managers and ensure clear target allocation and accountability.
Regional Business Planning – Develop regional sales plans, territory strategies and growth initiatives aligned with company objectives.
Market Expansion – Identify new geographies, hospitals, institutions, dealers and business opportunities to increase market penetration.
Key Account Management – Personally manage and develop strategic and high-value customers within the region.
Tender & Institutional Business – Support major tender, government and institutional opportunities in coordination with the Tendering and Business teams.
Channel Development – Build and strengthen dealer/distributor networks and ensure effective channel performance.
Sales Pipeline & Forecasting – Monitor the regional pipeline, conversion, order booking and sales forecasts and take corrective action where required.
Cross-Functional Coordination – Coordinate with Service, Tendering, Finance, Operations, Procurement and other teams to ensure smooth order execution and customer satisfaction.
Market Intelligence & Reporting – Track competitors, pricing and market trends and provide regular performance reports and strategic inputs to the NSM/Business Head.
Skills: management,tender,sales,customer

Work arrangement
No