Regional Sales Manager

Are you ready to join our team and become an integral part of a company that protect millions of people each day?
PRÆSIDIAD is home to globally recognised brands including HESCO and Betafence. Our products protect people, infrastructure, and strategic assets across defence, security, humanitarian, environmental, and infrastructure sectors worldwide.
HESCO is internationally recognised as the market leader in rapidly deployable barrier systems used in military operations, flood mitigation, humanitarian response, and critical infrastructure protection.
THE ROLE:
This is an opportunity to play a leading role in expanding HESCO’s presence across Africa, supporting governments, NGOs, contractors, and industrial operators with proven rapid-deployment protection solutions.
The Regional Business Development Manager – Africa will drive strategic growth and revenue for HESCO across African markets.
The role will develop and secure opportunities in:
Defence and military
Humanitarian and disaster relief
Mining and energy
Flood control and critical infrastructure
The successful candidate will build senior relationships with governments, NGOs, contractors, engineering firms, and distributors, positioning HESCO as the preferred rapid-deployment protection solution.
This autonomous, strategic role requires African market expertise, government engagement skills, and experience managing complex project sales.
The role is located in Morocco.
The role will report to Head of Sales.
KEY RESPONSIBILITIES:
Strategic Business Development
Develop and execute the regional growth strategy for Africa aligned with global commercial objectives
Identify and pursue new business opportunities across priority African markets
Build and manage a sustainable multi-year sales pipeline
Drive revenue growth and deliver annual sales and margin targets
Lead the full commercial process from market engagement through to contract negotiation and award
Develop strategic market-entry plans for new territories and sectors
Key Account Management
Build and maintain strategic relationships with:
Government ministries and procurement authorities
Defence and military stakeholders
International organisations including the United Nations and NGOs
EPC contractors, engineering firms, and infrastructure developers
Mining and energy operators
Channel & Partner Development
Identify, appoint, and manage regional distributors, representatives, and strategic partners
Develop partner capability through product and application training
Ensure alignment with HESCO pricing, branding, compliance, and commercial standards
Evaluate regional partnership and localisation opportunities where appropriate
Tender & Project Management
Lead and coordinate responses to public and private tenders
Work cross-functionally with engineering, operations, logistics, finance, and legal teams
Market Intelligence & Reporting
Monitor competitor activity, regional developments, procurement pipelines, and market trends
Maintain accurate pipeline forecasting and CRM reporting
Provide regular market and commercial intelligence updates to senior leadership
Identify emerging opportunities within defence, humanitarian, and infrastructure sectors
REQUIRED SKILLS, EXPERIENCE AND QUALIFICATIONS:
Bachelor’s degree in Business, Engineering, International Relations, or related discipline
7+ years of experience in strategic business development, technical sales, or solution-based selling
Proven experience operating across African regional markets
Demonstrated success managing government, defence, NGO, or large-scale infrastructure accounts
Fluency in English and French is critical, written and verbal.
Experience within one or more of the following sectors:
Defence / Security
Construction / Infrastructure
Humanitarian / Disaster Relief
Mining / Energy
Personal traits - role specific competences:
Strong commercial acumen and negotiation capability
Experience managing complex multi-stakeholder sales environments
Strong relationship-building and strategic influencing skills
High level of autonomy, resilience, and entrepreneurial mindset
Cultural awareness and experience working across diverse African markets
Excellent communication, presentation, and stakeholder management skills
Ability to operate effectively in dynamic and developing market environments
Fluent in French, written and verbal.
Extensive travel across Africa (approximately 60%)
Ability to travel to remote or operationally challenging environments when required
WHAT SUCCESS LOOKS LIKE:
Establishing HESCO as the leading rapid deployment barrier solution across Africa
Delivering sustainable regional revenue growth across priority markets
Securing strategic multi-year contracts with governments, defence organisations, NGOs, and infrastructure operators
Building a high-performing and sustainable regional partner network
Developing a qualified long-term opportunity pipeline across multiple sectors and territories

Work arrangement
Yes