Business Development Executive (Retail Bancassurance)

About the Role
We are looking for a motivated Business Development Executive (Bancassurance Retail) to join our team at RHB Insurance Berhad. In this role, you'll be responsible for driving the growth of General Insurance business through RHB Bank's branch network by building strong stakeholder relationships, executing sales initiatives, and expanding insurance penetration across the retail customer segment. You will work closely with branch sales teams and regional business partners to achieve business targets, enhance sales productivity, and contribute to the overall growth of the Bancassurance business.
What you will be doing
Sales & Business Development
Achieve assigned Bancassurance Retail sales targets and business objectives.
Develop and execute sales strategies and initiatives to drive General Insurance business through RHB Bank branches.
Identify and capitalize on new business opportunities across Motor, Personal Accident, Fire, Home, and Business Insurance products.
Promote cross-selling opportunities and increase insurance penetration within the Bank's existing customer base.
Build and maintain a strong sales pipeline to support sustainable business growth.
Bank Branch Engagement & Relationship Management
Establish and maintain strong working relationships with Regional Sales Heads, Branch Managers, and bank sales personnel.
Conduct regular branch visits to strengthen engagement, generate business referrals, and support sales activities.
Collaborate closely with branch stakeholders to improve productivity and achieve monthly business targets.
Support underperforming branches through targeted action plans, coaching, and sales interventions.
Sales Activation & Performance Monitoring
Drive active participation among bank sales personnel in promoting General Insurance products.
Monitor branch sales performance, referral activities, staff engagement, and business conversion rates.
Prepare and analyze sales reports, business pipelines, and opportunity trackers.
Implement sales campaigns and action plans to improve overall business performance and productivity.
Training, Coaching & Sales Support
Conduct product briefings, sales training, and coaching sessions for bank sales personnel.
Provide guidance on product knowledge, sales techniques, cross-selling opportunities, and objection handling.
Participate in joint customer appointments and business presentations when required.
Coordinate with internal departments, including Underwriting, Operations, and Customer Service, to ensure smooth business processing and customer experience.
Campaigns & Business Initiatives
Execute Bancassurance sales campaigns, branch activation programmes, and promotional activities.
Support roadshows, customer engagement events, and business development initiatives.
Monitor campaign effectiveness and recommend improvements to enhance sales results and productivity.
Ensure compliance with company policies, regulatory requirements, and established business procedures.
What we're looking for
A Bachelor's Degree in Business Studies, Marketing, Finance, Insurance, or a related discipline from an institution recognized by the Government of Malaysia.
Preferably 2-3 years of relevant working experience in General Insurance, Bancassurance, Banking, Sales, or Business Development.
Experience working with bank branches, financial institutions, or sales distribution channels will be an added advantage.
Good understanding of General Insurance products and Bancassurance business models.
Strong communication, interpersonal, presentation, and relationship management skills.
Results-oriented with a strong sales drive and passion for business development.
Ability to work independently, take initiative, and manage multiple business partners effectively.
Strong analytical skills with the ability to monitor, interpret, and improve sales performance.
Good negotiation and problem-solving skills.
Willingness to travel frequently for branch visits, meetings, roadshows, and business activities.
Possess own transportation and a valid driving licence.
Proactive, energetic, and customer-focused with a positive attitude.
A team player who thrives in a fast-paced environment and is committed to achieving business targets.
What we offer
At RHB Banking Group, we foster a collaborative and inclusive work environment where you can grow and perform at your best. You can expect competitive rewards, development opportunities, and a supportive culture that values your contribution.
*Only shortlisted candidates will be notified.