Founding Growth Marketer

About PopGamma
PopGamma is building AI-powered learning companions that make learning more
personal, engaging and effective for the next generation.We believe creator-led content can become a powerful distribution engine for the next generation of consumer products. We're looking for a hands-on growth marketer to turn that vision into reality.Our audience is India. Parents are the ones who pay; students and children are the ones who actually use Prof . Albert every day.
What you'll own
1. Creator engine. Find, sign and manage 100+ creators a month across parenting,
education, student and regional-language niches on Instagram and Y ouTube Shorts.
Build the briefs, hooks and payout model.
2. Content that converts. Ship 30+ new creatives a week. Experiment with hooks,
formats and storytelling, and track what actually drives installs, not just views.
3. Paid amplification. Turn winning creator videos into Meta and Google ads (partnership
ads, Spark-style whitelisting). Scale spend while holding CAC targets.
4. Funnel to paid. Work with product on onboarding, trial-to-paid and parent conversion
(WhatsApp, UPI Autopay). Installs that don't convert don't count.
5. Measurement. Own attribution and a weekly dashboard: CPI, activation, trial-to-paid,
CAC, payback. Learn fast, double down on what works.
6. Team and vendors. Manage agencies and freelancers for production volume. Grow into
leading a small team as the engine scales.
Must-haves
2–4 years in growth, creator marketing or influencer campaigns at a consumer app or
D2C brand, or equivalent hands-on experience and deep insight into the industry.
You've run creator or influencer campaigns yourself: found creators, negotiated,
briefed, tracked results.
You've spent ad money on Meta with your own hands and can talk through what
worked and what didn't.
Proof of work over polish: show us a campaign, a page you grew, or a test you ran, with
the numbers.
You live on Instagram and Y ouTube Shorts, and you know why a Reel works in the first 2
seconds.
Hungry and fast. Y ou'd rather ship 10 tests this week than write one perfect plan, and
you want this role to be the big jump in your career.
Nice to have
Creator networks in Hindi, Tamil, Telugu, Kannada or other regional languages.
Experience selling subscriptions to Indian parents.
Has grown their own Instagram page, YouTube channel or side project.
What we offer
Work at one of India's most promising AI-native startups, right from the start.
Direct access to an experienced founding team, reporting directly to the founder, with
fast decisions and real ownership.
Real growth potential, with earnings that scale as you deliver.
First-hand exposure to startup strategy, product and fundraising.

Work arrangement
Yes