Marketing and Brand Manager

ABOUT US
CACO & CO. is a new-age, offline-retail luxury chocolate brand from the Lovely Group, the parent company behind Lovely Professional University, Lovely Autos, Lovely Sweets and Lovely Bake Studio. Backed by the Group's strength and built with a fresh, modern outlook, CACO & CO. becomes the ultimate destination that brings together artisanal chocolates, a signature chocolate beverage bar, specialty coffee, a 100% eggless patisserie and curated luxury gifting under one roof, crafted for indulging, celebrating and gifting.
ROLE OVERVIEW
- Role: Brand lead; owns brand, content and marketing
- Reports to: Founder (direct line, no layers)
- Experience: Minimum 5 years in premium food, FMCG, D2C or lifestyle
- Base: Jalandhar; on-site, full-time
- Pay: ₹12–18 lakh a year (₹1.0–1.5 lakh a month fixed, based on experience), plus an annual performance bonus. Real budgets and real creative freedom included.
YOUR MISSION
Own the vibe. You decide how CACO & CO. looks, sounds and feels on every feed, box, wall, event and conversation. You take a brand that is brand new and make it the one everyone is talking about, then prove it in the numbers. Fresh ideas are not a bonus here. They are the job.
YOUR VIBE: FRESH IDEAS ONLY
- Trend-spotter: you know what is next before it trends.
- Idea machine: fresh concepts every week. No recycled playbooks.
- Design eye: premium aesthetics, right down to the sticker.
- Results-driven: creativity that shows up in the numbers.
ROLES & RESPONSIBILITIES
Brand and vibe
- Define the brand's look, voice and attitude, and keep it razor-sharp across every touchpoint.
- Build the annual marketing plan and budget, and spend it like it is your own.
- Spot what is next in food, culture and social, and bring it in before anyone else.
Drops and launches
- Turn every product launch into a drop people wait for.
- Run every big moment like the main event: Valentine's Day, Mother's Day, Friendship Day, Raksha Bandhan, Halloween, Diwali, Christmas and New Year.
- Team up with the Executive Chef on product stories, names, tastings and launch nights.
Content and social
- Run the content engine: reels, stories and shoots, all premium and on-brand.
- Build a creator network that actually moves people.
- Own Meta and Google ads, with numbers that add up.
Experiences and collabs
- Create real-world moments worth posting: tastings, workshops and pop-ups.
- Land collabs with brands, artists, cafés and creators.
- Make festive and corporate gifting the coolest thing on every desk.
Design, packaging and partners
- Brief and lead designers, photographers and agencies, and push the work past "good enough".
- Make sure every box, bag and shelf looks like CACO & CO. and nobody else.
Community, PR and numbers
- Build a community, not just followers.
- Land the right press, podcasts and pages.
- Track reach, engagement, CAC and ROI, and double down on what wins.
CANDIDATE PROFILE
Must-haves
- Minimum 5 years in brand or marketing roles.
- Has worked at or with top marketing or ad agencies.
- MBA in marketing, or a mass-comm degree.
- Launches and campaigns with real results.
- Fluent in social, content and paid media.
- Hands-on with Canva and AI tools: ChatGPT, Midjourney, Firefly.
- Has led agencies, creators and budgets.
- Writes well. Tells stories even better.
Bonus points
- An MBA from MICA or an IIM is preferred.
- Food, coffee or luxury brand experience.
- Has launched a brand from zero.
- Pop-ups and events are your playground.
- Hindi and Punjabi for regional campaigns.
HOW TO APPLY
Email your CV to foundry@cacoandco.in
Subject line: Marketing & Brand Manager – Caco & Co.

Work arrangement
No