Executive

Company Description Vinove Software and Services is a digital solutions company that unites four specialized brands—ValueCoders, PixelCrayons, Invoicera, and Workstatus—to serve businesses worldwide. Operating from India and the UAE, Vinove has earned industry recognition including Deloitte Technology Fast 50 India and Fast 500 Asia Pacific awards, as well as being an Asia Red Herring 100 finalist. The company is a CMMI Level 3 and NASSCOM-certified organization and a certified partner for Google and Microsoft advertising. Vinove’s mission is to drive business success through innovative software and SaaS solutions that enhance growth and efficiency, with a vision to simplify digital transformation for organizations of all sizes. Team members join a culture focused on quality, innovation, and client-centered outcomes.
Role Description The PPC Executive role is a full-time, on-site position based in Noida. The PPC Executive will plan, create, and manage pay-per-click campaigns across platforms such as Google Ads, Microsoft Ads, and social media ad networks. Daily responsibilities include conducting keyword research, setting up and optimizing ad groups, monitoring bids and budgets, and analyzing campaign performance to improve ROI. The role involves drafting compelling ad copy, coordinating with marketing and design teams for landing pages, and implementing A/B tests to enhance conversion rates. The PPC Executive will also prepare regular reports, track key performance metrics, and stay current with industry trends and platform updates.
Qualifications
Strong PPC and paid media skills, including campaign setup, keyword research, bid management, and conversion tracking.
Proficiency with advertising platforms and tools such as Google Ads, Microsoft Ads, Google Analytics, and related reporting dashboards.
Solid analytical and data interpretation skills to evaluate performance metrics, optimize campaigns, and present clear insights.
Ability to write concise, persuasive ad copy and collaborate on landing page optimization for better quality scores and conversions.
Understanding of digital marketing fundamentals, including SEO basics, remarketing, audience targeting, and funnel strategy.
Relevant experience in PPC or performance marketing; agency or multi-brand experience is an advantage.
Bachelor’s degree in Marketing, Business, IT, or a related field, or equivalent practical experience.
Strong communication skills, attention to detail, and the ability to work effectively in a fast-paced, collaborative environment.
Certifications in Google Ads or other major ad platforms are preferred.

Work arrangement
No