Affiliate Marketing Manager

Company Description Grow Money Capital Private Limited has been part of India’s financial services sector since 1995, operating as a non-deposit-taking NBFC registered with the Reserve Bank of India. The company offers a diverse range of lending solutions, including Micro Enterprise Loans, Loan Against Property, Vehicle and Electric Two-Wheeler Financing, Supply Chain Finance, and Corporate Lending. Through co-lending partnerships with NBFCs, MFIs, and fintech companies, Grow Money Capital extends credit access to underserved market segments. Its personal loan brand, Cashvia, provides retail borrowers with a fully digital, transparent, and responsible lending experience. The organization combines long-standing lending expertise with modern, technology-enabled delivery models to make credit more accessible while building strong partnerships across the financial ecosystem.
Key Responsibilities
1. Affiliate Marketing & Customer Acquisition
Develop and execute affiliate marketing strategies to drive customer acquisition for digital lending products.
Manage acquisition channels, including affiliates, DSAs, fintech partners, aggregators, and performance marketing platforms.
Drive quality lead generation, loan applications, approvals, and disbursals while achieving CAC and ROI targets.
Expand acquisition reach across Tier 1, Tier 2, and Tier 3 markets.
2. Partnership Development & Management
Identify, onboard, and manage affiliate partners, digital aggregators, fintech platforms, and DSAs.
Negotiate commercial terms, payout structures, and service-level agreements to ensure profitable partnerships.
Build long-term partner relationships and continuously improve partner performance.
Monitor partner productivity, lead quality, conversion rates, and overall business contribution.
3. Campaign Management & Funnel Optimization
Plan, execute, and optimize affiliate campaigns to improve lead quality and conversion rates.
Monitor key performance metrics, including CPL, CPA, CAC, approval rate, disbursal rate, rejection rate, and ROI.
Analyze campaign performance and implement corrective actions to improve acquisition efficiency.
Scale high-performing campaigns while maintaining acquisition cost and profitability targets.
4. Business Growth & Revenue Generation
Drive loan application volumes, credit approvals, disbursals, and revenue growth through affiliate channels.
Develop channel-wise growth plans aligned with business targets.
Optimize the partner mix to improve portfolio quality and maximize business returns.
Work towards achieving monthly and quarterly acquisition and disbursal targets.
5. Cross-Functional Coordination
Collaborate with Credit, Risk, Product, Operations, and Technology teams to improve the customer acquisition funnel.
Align partner acquisition strategies with credit policies, customer eligibility criteria, and risk parameters.
Resolve funnel bottlenecks and improve application processing and disbursal turnaround time.
6. Compliance & Risk Management
Ensure affiliate campaigns and partner activities comply with applicable RBI digital lending requirements, data protection obligations, and internal company policies.
Monitor fraudulent traffic, duplicate applications, fake leads, mis-selling, and other partner-related risks.
Establish partner due diligence, tracking, documentation, and payout validation processes.
Coordinate with Compliance and Risk teams to address regulatory and operational concerns.
7. Performance Reporting & Analytics
Prepare and review daily, weekly, and monthly MIS reports covering leads, applications, approvals, disbursals, CAC, ROI, and partner performance.
Analyze channel-wise and partner-wise performance to identify growth opportunities and underperforming sources.
Present performance reviews, business forecasts, and actionable recommendations to senior management.
8. Budget & Commercial Management
Manage affiliate marketing budgets and partner payouts in line with approved business plans.
Monitor acquisition costs, campaign profitability, and return on marketing investment.
Ensure accurate partner invoicing, payout reconciliation, and commercial governance.
9. Process Improvement & Automation
Establish standard operating procedures for partner onboarding, campaign tracking, lead attribution, and payout management.
Implement tracking systems, dashboards, and automation to improve reporting accuracy and operational efficiency.
Continuously improve affiliate marketing processes to support scalable and sustainable business growth.

Work arrangement
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