VP Marketing

We are looking for a highly analytical, results-driven VP Marketing to lead our marketing and growth activities, with a strong focus on customer acquisition, expanding traffic sources, and driving business growth.
The ideal candidate combines strategic thinking with a hands-on approach, strong analytical capabilities, and a proven track record of scaling online B2C businesses.
Key Responsibilities
Lead the company's overall marketing and customer acquisition strategy, focusing on sustainable growth and revenue generation.
Manage and optimize Performance Marketing activities in collaboration with external agencies.
Oversee Affiliate and Influencer Marketing operations, driving partnerships and expanding acquisition channels.
Identify, develop, and scale new traffic sources beyond Google and Meta.
Lead and manage marketing functions, including Performance, Affiliates, Social Media, Creative, Video, and CRM.
Own marketing performance metrics, including CAC, LTV, ROI, ROAS, and conversion rates.
Continuously optimize marketing funnels, acquisition costs, and customer lifetime value.
Identify new growth opportunities and implement data-driven marketing initiatives.
Work closely with senior management to align marketing strategies with business objectives.
Requirements
Significant experience in senior marketing leadership roles, such as VP Marketing, Head of Marketing, or Head of Growth, within online B2C businesses.
Proven track record of driving customer acquisition and scaling online marketing operations.
Strong background in Performance Marketing, Paid Acquisition, and managing substantial marketing budgets.
Demonstrated experience developing and scaling new acquisition channels and traffic sources.
Experience managing multidisciplinary marketing teams, external agencies, and strategic partners.
Strong understanding of Affiliate Marketing, CRM, conversion optimization, and marketing analytics.
Exceptional analytical capabilities, with a data-driven approach to decision-making and performance optimization.
Deep understanding of customer acquisition economics, including CAC, LTV, ROI, and profitability.
Ability to combine strategic leadership with a hands-on, execution-oriented mindset.
Experience in Online Finance / FinTech – strong advantage.
Background in Online Gaming / iGaming / Online Casino – highly relevant.
Strong leadership skills, business acumen, ownership mentality, and the ability to operate independently and deliver measurable results.

Work arrangement
Yes