SEO & AEO Lead

Role at a Glance
Team - SEO & Organic Growth
Location - In-office, Park Street, Kolkata
Experience - 3+ years
Reports to - Founder
What this role actually does
You own organic search performance for a portfolio of 8–10 D2C brands, keyword strategy, technical health, content direction and answer engine optimisation. You work alongside the media buyers and account managers so organic compounds on top of paid instead of running in a separate lane.
This is a lead role, not a solo one. You set the strategy and direct a team of three who execute with you.
About Studio APS
Studio APS is a performance marketing agency in Kolkata. We manage crores in annual ad spend across Meta, Google and Amazon for fast-growing D2C brands, some you’ve seen on Shark Tank, some backed by Unilever, Amazon and Fireside Ventures. We work in pods, go deep on fewer brands, and measure ourselves on revenue rather than rankings. Our clients include One8, Inde Wild, Fixderma, Lux, FixMyCurls, Lakshita and Truth & Hair.
Your week, roughly
Own SEO strategy and delivery across 8–10 D2C brand accounts
Lead technical SEO — audits, schema, crawl fixes, Core Web Vitals, page speed
Optimise product, category and blog pages for real search intent
Write briefs for the content writer and review what comes back
Keyword research and mapping across your accounts, refreshed monthly
Track rankings, traffic and revenue through Google Search Console and GA4
Build for AEO — structuring content to surface in ChatGPT, Perplexity and Google’s AI results
Direct off-page strategy and earned link acquisition
Manage Google Business Profiles where brands have a local presence
Present monthly organic performance to clients
What we’re looking for
3+ years in SEO, ideally with D2C or eCommerce brands
Solid technical foundation — GA4, GSC, Screaming Frog, Ahrefs or SE Ranking
Comfortable running several client accounts at once
You think in revenue and business outcomes, not just rank positions
You can hold a client call and explain why traffic moved
AEO and AI search experience is a bonus, not a requirement. We’ll train the right person
This probably isn’t for you if
You’ve only ever worked on one website or one brand
You’ve never had to explain a drop to a client
You need the strategy handed to you before you can start
Why Studio APS
You’ll be one of very few people in India doing AEO seriously, while most agencies are still arguing about whether it matters
A team under you from day one, not a promise of headcount “later”
Direct access to the founder. No account management layer between you and the decision
Eight to ten D2C categories in a year, the fastest way to build real SEO judgement
Brands people have actually heard of, on your CV
Park Street office. Central, easy commute from most of the city
Where this role leads
Head of Organic. We build organic leadership internally rather than hiring it in, and this is the seat it comes from.
How we work here
This is a full-time, in-office role at our Park Street office. Monday to Saturday, 10 AM to 6 PM, with alternate Saturdays off.
How we hire
Apply
30-minute conversation with the founder about how you actually run an account
A 90-minute SEO audit task, under NDA. You get written feedback on it either way
Offer within five working days of the final step. We reply to every applicant.
How to apply — whichever is easiest
Apply here on LinkedIn, or
Fill the form: https://forms.gle/6gf5XS4Sqf6uRSJz6, or
Email your CV to info@studioaps.in with “SEO & AEO Lead” in the subject

Work arrangement
Yes