Lead Performance Marketing

About the job
About the Company
MSM Unify is a global education marketplace connecting students, recruitment partners, and institutions on one platform. With a growing international presence, we are building a technology-driven education ecosystem focused on business expansion, innovation, and creating opportunities across global markets.
About the Role
We are looking for a dynamic, analytical, and results-driven Performance Marketing professional to drive digital growth, customer acquisition, and revenue generation across MSM Unify's expanding business portfolio.
The role will be responsible for developing and executing high-impact digital marketing strategies, managing performance-driven campaigns, optimizing acquisition funnels, and maximizing return on marketing investments. The ideal candidate should bring a strong combination of strategic thinking, hands-on execution, and data-driven decision-making, with the ability to identify growth opportunities and scale marketing initiatives across domestic and international markets.
Key Responsibilities
Develop and execute end-to-end performance marketing strategies to drive lead generation, customer acquisition, conversions, and business growth.
Plan, manage, and optimize paid marketing campaigns across Google Ads, Meta Ads, YouTube, LinkedIn, and other relevant digital platforms.
Own performance marketing budgets and ensure efficient allocation of marketing investments to maximize ROI and campaign effectiveness.
Drive high-quality lead generation while optimizing key metrics including CPL, CAC, CPA, ROAS, and conversion rates.
Analyze customer acquisition funnels, identify conversion gaps, and implement strategies to improve overall marketing efficiency.
Lead A/B testing, audience segmentation, remarketing initiatives, and landing page optimization to improve campaign performance.
Identify new digital acquisition channels, emerging market opportunities, and scalable growth initiatives.
Collaborate with Sales, Admissions, Product, and Business teams to align marketing initiatives with business objectives and revenue targets.
Monitor market trends, competitor activities, and customer behavior to strengthen digital acquisition strategies.
Build performance dashboards, track campaign effectiveness, and provide actionable insights and recommendations to leadership.
Required skils & Qualifications
4–8 years of relevant experience in Performance Marketing, Digital Marketing, or Growth Marketing.
Candidates with prior experience in the EdTech industry will be preferred, particularly in Higher Education, Online Education, Study Abroad, or student acquisition businesses.
Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
Proven expertise in managing large-scale performance marketing campaigns and delivering measurable business growth.
Strong hands-on experience with Google Ads, Meta Ads Manager, Google Analytics 4, Google Tag Manager, and other performance marketing tools.
Demonstrated ability to drive high-volume lead generation, improve conversion rates, and optimize acquisition costs.
Strong understanding of CPL, CAC, CPA, ROAS, LTV, marketing attribution, and conversion funnel optimization.
Experience managing substantial digital marketing budgets and scaling campaigns across multiple channels.
Familiarity with CRM platforms, marketing automation, lead management systems, and performance reporting tools.
Strong analytical, problem-solving, stakeholder management, and communication skills.
Ability to work in a fast-paced, high-growth business environment with a strong sense of ownership and accountability.
Key Performance Indicators
Lead generation volume and quality.
Cost per Lead (CPL) and Customer Acquisition Cost (CAC).
Lead-to-conversion and enrollment conversion rates.
Return on Ad Spend (ROAS) and marketing ROI.
Campaign scalability and budget utilization.
Revenue contribution through digital acquisition channels.
What We Are Looking For
A growth-focused marketing professional who can combine strategic vision with strong execution capabilities, challenge conventional approaches, and identify opportunities to accelerate business growth.
Someone who understands that performance marketing is not just about generating leads, but about creating measurable business impact, driving conversions, and delivering sustainable growth.

Work arrangement
No