Performance Marketing Specialist (Meta, Google, TikTok) | Health & Beauty

About us
Museo Co. is a Toronto-based company that brings health, beauty, and wellness brands into Canada. We handle import, Health Canada compliance, logistics, and online sales on Shopify and Amazon.ca. You’ll run paid ads for supplements and skincare products.
The role
You own paid acquisition in Canada. The goal is profitable sales, measured on our backend numbers, not platform ROAS. You also shape the marketing strategy: who we target, what we say, and which offers we run.
What you’ll do
Run Meta, Google (Search, Shopping, PMax), and TikTok ads.
Build the marketing plan for each brand: audience, positioning, offers, and channel mix.
Work with our creative team to write ad copy, hooks, and angles. Brief our designer and content producer on what to make next, based on what the data shows.
Run weekly creative and offer tests.
Set up and verify tracking: Pixel + CAPI, GA4, GTM, UTMs, Amazon Attribution.
Send a weekly report: spend, sales, CAC, MER, and what you’re changing and why.
Must have
Hands-on Meta, Google, and TikTok experience in the last 12 months
Took a new or failing account to profitability
Strong strategic and marketing sense: you can explain why an ad worked, not just that it did
Can write ad copy that sells within strict health and beauty claim rules
Health, beauty, or supplement ads, including handling rejections and restricted categories
Can set up and fix tracking yourself
Clear, written daily updates
Canadian or US market experience

Work arrangement
Yes