Marketing Manager (Real Estate)

Role Summary
The Marketing Manager will own the marketing strategy and execution for all Shilp Group projects. The role covers brand positioning, project launches, digital and offline campaigns, lead generation, channel partner support, and investor communication, in close coordination with the sales team.
Key ResponsibilitiesStrategy and Planning
Develop and implement annual and project-wise marketing plans aligned with sales targets.
Define brand positioning and messaging for residential and commercial projects.
Conduct market research and competitor analysis to identify buyer and investor segments, pricing trends, and opportunities.
Campaigns and Lead Generation
Plan and execute digital campaigns across Google, Meta, LinkedIn, and property portals.
Manage offline marketing, including hoardings, print, outdoor media, and site branding.
Drive lead generation and monitor lead quality, cost per lead, and conversion rates in coordination with the sales team.
Plan project launches, site events, open houses, and investor meets.
Brand, Content and Digital Presence
Oversee the company website, social media, SEO, and email marketing.
Direct the creation of brochures, presentations, videos, walkthroughs, and other collateral.
Maintain consistent brand identity across all platforms and materials.
Manage public relations, media coordination, and online reputation.
Sales and Investor Support
Equip sales teams and channel partners with marketing material and project communication.
Prepare investor-focused communication, including project highlights and returns-oriented presentations.
Coordinate with CRM and sales teams to track the full lead-to-booking cycle.
Team and Vendor Management
Lead and mentor the marketing team, including designers, content creators, and digital executives.
Manage agencies, freelancers, and vendors; negotiate rates and monitor deliverables.
Prepare and control the marketing budget, ensuring effective return on spend.
Required Qualifications and Skills
Bachelor's degree in Marketing, Business Administration, or Mass Communication; MBA in Marketing preferred.
5–8 years of marketing experience, preferably in real estate, construction, or infrastructure.
Demonstrated experience in project launches and lead generation for residential and commercial properties.
Strong knowledge of digital marketing, performance advertising, SEO, and analytics tools.
Working knowledge of CRM systems and lead management.
Strong communication, negotiation, and presentation skills.
Proficiency in English, Hindi, and Gujarati preferred.
Leadership ability with a strong analytical and budget-management mindset.

Work arrangement
No