Performance Marketing Specialist

Job Description - Perfomance Marketing Specialist
Company: UltraCare PRO (Zealmax Innovations Pvt. Ltd.)
Experience: 2-4 years
Location: Ahmedabad, Gujarat
About the Role -
You’ll own performance marketing for our D2C website end to end: the Google and Meta ad accounts,the budget, and the tracking that tells us what’s actually working. Your main job is to grow website GMV month on month while keeping ROAS at or above target.
How success is measured -
Two numbers, judged together:
1. Website GMV growth against monthly targets.
2. ROAS at or above target while you scale. Growth bought at a falling ROAS doesn't count.
Both are read off Shopify revenue, not just what Meta and Google report.
What you’ll do -
• Run and scale website acquisition on Google Ads (Search, Shopping, Performance Max, Demand Gen, YouTube) and Meta Ads (Facebook, Instagram).
• Build the monthly plan: GMV target, spend, expected ROAS, and where extra budget should go.
• Move budget across campaigns and platforms based on what actually drives Shopify revenue,not just platform-reported ROAS.
• Keep a steady creative testing pipeline going with the design and content teams. Brief new
hooks, formats and offers, read the results, and retire fatigued ads.
• Work on product pages and checkout drop-offs, and run A/B tests where they make sense.
• Own tracking end to end. If ad platform numbers stop matching Shopify, find out why and fix it.
• Plan sale events and festive peaks: scale spend up and back down without wrecking ROAS.
• Share weekly and monthly reports on GMV, spend, ROAS, CPA, CTR, conversion rate and AOV,with a clear view on what to do next.
• Keep track of platform changes on Meta and Google, and test new formats and campaign types
early.
What you need -
• 2–4 years of hands-on performance marketing, including at least one D2C or ecommerce brand where you were responsible for website revenue, not just campaign metrics.
• Proven experience running and scaling Google Ads and Meta Ads. Both are mandatory.
• A working understanding of how these platforms buy media today: broad targeting,
Advantage+, Performance Max, and creative as the main lever.
• Hands-on Shopify experience (or a similar ecommerce platform).
• Hands-on knowledge of GA4, Google Tag Manager and conversion tracking setups (Meta Pixel, Conversions API) for accurate tracking and attribution.
• Clear communication. You can explain to someone outside marketing why GMV moved last week.
• AI first approach to collating and analyzing large data sets
• Bachelor’s degree, Marketing or Business preferred.

Work arrangement
No