Lead Generation Executive

Company Description Demand Nexus is a data-driven, tech-enabled marketing partner that helps B2B technology brands connect with their ideal customers and achieve measurable business growth. The company specializes in reaching enterprise IT and business decision-makers worldwide through targeted engagement and demand generation campaigns. Using award-winning digital properties such as Aitechtrend.com, Martechtrend.com, Fintechfilter.com, Hrtechtrend.com, and Devtechtrend.com, Demand Nexus delivers high-quality, custom content to niche audiences. Through multi-channel marketing, category sponsorships, events, and thought-leadership programs, Demand Nexus enhances brand visibility and supports long-term relationship building with senior decision-makers.
Role Description The Lead Generation Executive role is a full-time, on-site position based in Pune City. The person in this role will identify and qualify new leads for B2B technology clients by researching target accounts, mapping key decision-makers, and validating contact information. Daily responsibilities include conducting market research, engaging prospects via email, phone, and digital channels, and maintaining accurate records in CRM tools. The Lead Generation Executive will collaborate with sales and marketing teams to align lead qualification criteria, support campaign execution, and ensure a steady pipeline of high-quality opportunities. The role also involves tracking performance metrics, optimizing outreach strategies, and contributing insights to improve overall demand generation programs.
Qualifications
Candidates should possess strong skills in Lead Generation and identifying New Leads for B2B technology brands.
Candidates should possess solid Market Research skills to analyze target industries, accounts, and decision-makers.
Candidates should possess excellent Communication skills, including clear written and spoken English for professional outreach.
Candidates should possess foundational Sales skills, including understanding of sales funnels, qualification criteria, and objection handling.
Relevant qualifications include experience in B2B marketing or sales, familiarity with CRM and lead management tools, and strong attention to detail.
A bachelor’s degree in business, marketing, or a related field is preferred, along with the ability to work on-site in Pune and collaborate in a fast-paced environment.

Work arrangement
No