Senior Marketing Manager – Academic & Government Affairs

We are seeking a Senior Marketing Manager – Academic & Government Affairs to lead institutional activation across strategic accounts in identified markets.
This senior individual-contributor role will convert institutional access into sustained journals usage, researcher engagement, publishing participation and renewal evidence. You will build relationships with institutional stakeholders, government bodies, research funders and academic societies; address access and adoption barriers; represent Taylor & Francis at conferences and working groups; and lead integrated field and digital programmes that demonstrate measurable impact.
Working across Marketing, Sales, Editorial, Customer Experience, Product and external partners, you will bring strategic thinking, data-led decision-making, strong stakeholder communication and independent programme ownership to protect and grow Taylor & Francis's regional revenue streams in books and journals.
Applications will close on 20th October 2026.
Key responsibility areas
Institutional Engagement & Penetration Growth Drive institutional penetration through targeted engagement with librarians, research offices, nodal officers and consortium partners. Secure testimonials and case studies to demonstrate programme impact and support renewal negotiations.
Government & Stakeholder Engagement Serve as primary representative at major government initiatives, policy forums and research funding consultations. Build senior relationships with government bodies and research funders to position Taylor & Francis as a strategic partner aligned with national research priorities.
Usage & Researcher Activation Develop campaigns and training that help researchers discover and use content effectively. Lead usage labs and publishing programmes that convert access into sustained usage.
Marketing Programme Ownership Own marketing calendar, audience segmentation and activation plans for strategic accounts. Coordinate webinars, campus programmes, multilingual resources and digital campaigns across institutional visits, roadshows and digital channels.
Sub-Saharan Africa Partnership Activation Adapt engagement approaches for selected African partnerships, developing programmes around local research priorities with regional colleagues.
Performance, Budget & Cross-Functional Delivery Set clear objectives and dashboards for campaign effectiveness. Manage budgets and agencies. Lead cross-functional governance across Marketing, Sales, Editorial, Customer Experience and Product teams.
Knowledge and Qualifications
The ideal candidate will have:
Substantial experience in institutional B2B marketing, academic publishing, research engagement, higher education or EdTech
Strong digital marketing capability including CRM, conversion measurement and dashboards
Excellent English with strong facilitation and presentation skills
Experience in matrix environments and willingness to travel regularly
Highly Desirable:
Familiarity with COUNTER or subscription analytics
Knowledge of researcher/publishing journeys and Open Research concepts
Hindi and/or additional Indian regional language
Skills and Behaviours Required
Strategic ownership: translates broad priorities into focused programmes, choices, milestones and measurable outcomes.
Customer and commercial focus: connects researcher and institutional needs with usage, retention, publishing and long-term business value.
Data-led judgement: uses evidence to prioritise, stop low-value activity, test interventions and recommend investment decisions.
Executive communication and matrix leadership: communicates decision-ready recommendations, orchestrates specialist contributors and establishes accountability without unnecessary hierarchy.
Operational discipline, adaptability and resilience: prioritises effectively, escalates risks early, learns quickly and maintains consistently high, ethical and inclusive standards.
Shared Commitments: Leads innovative solutions with clear goals, uses diverse evidence, manages performance with discipline and prioritises strategically. Balances stakeholder needs with organisational objectives, collaborates across departments and empowers specialist expertise within an ethical and inclusive culture.

Employment type
Full-time

Work arrangement
Hybrid