Marketing Manager

With the launch of the world’s first fully closed-loop system, mylife Diabetes Care continues to play a pioneering role in transforming diabetes care.
As we continue to grow our presence in the UK, we are looking for an enthusiastic, ambitious and commercially minded Marketing Manager to lead the development and delivery of our marketing strategy and programmes.
This is an exciting opportunity for a strategic marketer who translate market insights, customer needs and business objectives into impactful marketing that drives awareness, market expansion and improves access to mylife Diabetes Care solutions.
The Role
Working closely with the wider commercial, sales and clinical teams, the Marketing Manager will be responsible for developing and delivering full cycle, omnichannel marketing programmes across HCP and patient audiences.
You will play a key role in translating the wider business strategy into compelling marketing activity, ensuring our messaging, campaigns and customer experiences are relevant, differentiated and aligned with the needs of people living with diabetes and the healthcare professionals who support them.
You will work closely with the field team to understand customer needs, using these insights to develop marketing initiatives that support commercial objectives, strengthen engagement and accelerate growth.
The successful candidate will be both strategic and creative, comfortable developing a marketing plan and equally happy getting hands-on with campaign development, content, presentations, events and creative assets.
Key Responsibilities
Marketing Strategy & Planning
Develop and execute the UK marketing strategy in line with overall business objectives and
commercial priorities.
Translate market dynamics, customer insights and business needs into clear marketing plans and
priorities.
Monitor market trends, competitor activity and customer needs to identify opportunities and threats.
HCP & Patient Marketing
Lead the development and delivery of HCP and patient marketing programmes.
Develop campaigns and materials that support patient onboarding, adoption and retention.
Work closely with the field team to understand questions and challenges arising from the market and
translate these into practical marketing solutions.
Develop materials that effectively communicate the benefits and differentiation of mylife products and
solutions.
Measure campaign effectiveness and use insights to continually optimise activity.
Cross-Functional Collaboration
Work closely with Sales, Clinical, External Affairs and other internal teams to ensure marketing
activity is aligned and compliant.
Act as a key link between the market and internal teams, bringing customer insight into business
decision-making.
Collaborate with external agencies and partners.
Events & Engagement
Develop and manage marketing support for exhibitions, educational events and other HCP and
patient engagement activities.
Manage event planning, logistics, content, creative assets and post-event follow-up.
Creative & Content
Bring a strong creative eye and ability to turn complex information into clear, compelling
communications.
Support the creation of presentations, digital assets, campaign materials.
Experience with Canva, Adobe Creative Suite or similar design tools would be highly advantageous.
About You
We are looking for a strategic, commercially minded and creative marketer.
You will ideally have:
Proven experience in a marketing role, ideally within medtech, medical devices, healthcare or
pharmaceuticals.
Experience within diabetes care would be highly advantageous.
Demonstrable experience developing and delivering marketing programmes.
Experience delivering full cycle, omnichannel marketing campaigns.
Experience supporting market expansion and commercial growth through marketing.
Experience working cross-functionally and translating feedback into effective marketing solutions.
Excellent communication and presentation skills, with the confidence to present to internal and
external audiences.
A creative mindset and strong attention to detail.
Experience using Canva, Adobe Creative Suite or similar design platforms would be an advantage.
Strong project management skills, with the ability to manage multiple priorities and stakeholders.
A highly collaborative, entrepreneurial and results-driven approach.
A full UK driving licence and willingness to travel across the UK.

Work arrangement
Yes