Marketing Executive – Construction Industry

Marketing Executive – Construction Industry
Company Name: Vaanya Enterprises
Department: Marketing & Business Development
Job Location: As per company requirements
Employment Type: Full-Time
Experience Required: 2–5 years in construction-related marketing
Job Summary
Vaanya Enterprises is looking for a proactive and result-oriented Marketing Executive with proven experience in construction marketing and fieldwork. The candidate will be responsible for generating new business opportunities, developing client relationships, identifying potential projects, and promoting the company's products and services through regular field visits and market research.
Key Roles & Responsibilities
Conduct regular field visits to construction sites, project locations, contractors, builders, developers, and infrastructure companies.
Generate new business leads and identify potential customers and upcoming construction projects.
Develop and maintain relationships with builders, contractors, architects, consultants, project managers, and purchase departments.
Promote the company's products and services and follow up on business enquiries, quotations, and proposals.
Conduct market research to identify competitors, market trends, customer requirements, and new business opportunities.
Visit government and private construction projects to explore potential business prospects.
Coordinate with the sales, technical, and management teams to convert leads into business.
Maintain daily field visit reports, customer databases, lead records, and follow-up schedules.
Achieve assigned marketing targets and submit regular progress reports to management.
Represent Vaanya Enterprises professionally in client meetings and business development activities.
Required Qualifications & Skills
Graduate in Business Administration, Marketing, Civil Engineering, or a related field.
Prior experience in construction, infrastructure, building materials, civil works, or project-based marketing is mandatory.
Minimum 2 years of relevant marketing or business development experience preferred.
Willingness to travel extensively for fieldwork and client meetings.
Strong communication, negotiation, presentation, and relationship-building skills.
Ability to generate leads independently and convert prospects into business.
Basic knowledge of MS Office, Excel, email, and preparation of daily reports.
A valid driving licence and personal vehicle would be an advantage.
Key Performance Indicators (KPIs)
Number of field visits and new clients contacted.
Number of qualified leads and construction projects identified.
Conversion of leads into orders or business opportunities.
Achievement of monthly and quarterly marketing targets.
Client relationship management and follow-up efficiency.
Timely submission of field reports and market feedback.
Candidate Profile
The ideal candidate must be field-oriented, self-motivated, target-driven, and familiar with the construction industry. Candidates with experience in dealing with contractors, builders, infrastructure developers, government departments, and construction project sites will be preferred.
Important: Candidates without relevant construction marketing experience or those unwilling to undertake fieldwork need not apply.

Work arrangement
No