Live opening · Posted 1 day ago

SFMC Technical Architect

Perficient India · Chennai, Tamil Nadu, India (Hybrid)
Linkedin Hybrid
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At a glance

The key details from the original listing.

Posted 1 day ago
CompanyPerficient India
LocationChennai, Tamil Nadu, India (Hybrid)
Work modeHybrid
SourceLinkedin
ListedPosted 1 day ago

About the role

Description supplied by the original job listing.

What you'll do
▪ Lead marketing solution design on Marketing Cloud Engagement today, with the program moving toward Marketing Cloud Next and Data 360.
▪ Run discovery with marketing stakeholders and own the requirements summary, corrected and approved.
▪ Own the marketing design and every decision in it — journeys, segmentation, consent and the data model behind them — and get client sign-off before build.
▪ Hold the end-to-end view: how marketing data flows to and from Salesforce Core, Data 360 and the client's enterprise data platform.
▪ Decide defect versus change request and agree the test with the client before UAT opens.
▪ Work alongside the program's technical leads so the marketing solution and the platform stay one solution.
▪ Prototype in the platform to settle a design rather than describing it.
How you'll use AI
▪ Use AI to draft requirements, PRDs, journey designs and options analysis, then correct the synthesis and make the call.
▪ Direct agentic tooling against a sandbox to prove a marketing design before it is committed.
▪ Review generated work critically before it moves. Generated work fails plausibly — complete, well-formed, internally consistent and wrong — and you are the one who catches it.
▪ Answer one question about anything you approve: what did you change or correct before you approved it? A reviewer who never has an answer is not reviewing.
▪ Work fluently in whatever the engagement runs on — Claude, Microsoft Copilot, GitHub Copilot, platform assistants, or the client's own stack. The activity is mandatory; the tool usually is not.
QualificationsRequired
▪ 10+ years of relevant experience, including client-facing consulting
▪ Marketing Cloud Engagement solution design and implementation — journeys, data extensions, segmentation and integration with Salesforce Core
▪ Experience running discovery and owning a design through client sign-off
▪ Marketing Cloud Consultant or Marketing Cloud Email Specialist certification
▪ Demonstrated, current use of AI tools in discovery and design
▪ Strong written and spoken communication, and the ability to explain complex topics to technical and non-technical audiences
Preferred
▪ Hands-on Marketing Cloud Next experience, or a clear grasp of how it differs from Marketing Cloud Engagement
▪ Working knowledge of Data 360 architecture and identity resolution
▪ Data Cloud Consultant certification
▪ A senior engineer moving into architecture is welcome — show us the solutions you have owned

Work arrangement
Hybrid

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