Performance Marketing Strategist

We are looking for a results-driven Performance Marketing Strategist with 3–5 years of experience in planning, executing, and optimizing paid digital marketing campaigns. The ideal candidate should have strong expertise in performance marketing platforms, data analysis, budget management, and conversion optimization, with a focus on delivering measurable business growth and ROI for clients.
Key Responsibilities
Develop and execute performance marketing strategies aligned with client objectives, target audiences, and budgets.
Plan, launch, manage, and optimize paid campaigns across Google Ads, Meta Ads, YouTube Ads, LinkedIn Ads, and other relevant platforms.
Define campaign objectives, KPIs, targeting strategies, budgets, and performance expectations.
Monitor and optimize campaigns based on CPL, CPA, ROAS, CTR, CPC, conversion rate, and other relevant metrics.
Conduct A/B testing of ad creatives, copy, audiences, landing pages, and campaign structures.
Analyze campaign data, identify performance trends, and implement strategies to improve lead quality, conversions, and ROI.
Manage advertising budgets and recommend budget allocation based on campaign performance.
Monitor conversion tracking and analytics using Google Analytics 4, Google Tag Manager, Meta Pixel, and Google Ads conversion tracking.
Review landing pages and recommend improvements to enhance user experience and conversion rates.
Prepare weekly and monthly performance reports, providing actionable insights and optimization recommendations.
Coordinate with creative, content, video, SEO, social media, and web development teams to improve campaign performance.
Communicate campaign results, strategies, and recommendations clearly to clients and internal stakeholders.
Stay updated on advertising platform changes, industry trends, and emerging performance marketing opportunities.
Maintain campaign documentation and ensure timely execution of marketing activities.
Required Skills and Qualifications
3–5 years of hands-on experience in performance marketing or paid digital advertising.
Strong expertise in Google Ads and Meta Ads campaign management and optimization.
Experience managing multiple campaigns and advertising budgets simultaneously.
Good understanding of conversion tracking, attribution, audience targeting, remarketing, and funnel optimization.
Proficiency in Google Analytics 4, Google Tag Manager, and performance reporting tools such as Looker Studio.
Strong analytical skills with the ability to interpret data and make performance-driven decisions.
Experience in A/B testing, landing page optimization, lead generation, and conversion rate improvement.
Ability to analyze lead quality and align campaign performance with business objectives.
Excellent communication, presentation, and problem-solving skills.
Ability to work collaboratively with cross-functional teams and manage deadlines effectively.
Preferred Qualifications
Experience working in a digital marketing agency and handling multiple client accounts.
Knowledge of CRM and lead management systems.
Experience with e-commerce campaigns, revenue tracking, and ROAS optimization.
Relevant certifications in Google Ads, Meta Ads, or Google Analytics.
Key Performance Indicators (KPIs)
Achievement of campaign objectives and client KPIs.
Lead and sales volume, quality, and conversion performance.
Cost efficiency across CPL, CPA, and CAC.
ROAS and contribution to client business growth.
Effective advertising budget utilization.
Campaign optimization, testing, and reporting quality.
Client satisfaction and timely delivery of campaign activities.
Role Summary
The Performance Marketing Strategist will be responsible for driving measurable growth through strategic campaign planning, paid media execution, data-driven optimization, and performance analysis. The role requires a balance of technical expertise, analytical thinking, and client-focused strategy to deliver sustainable results for clients.

Work arrangement
No