Performance Marketing Executive

Company Description:
Absolute Advantage is dedicated to delivering high-quality services and creative solutions tailored to meet the unique needs of its clients. Known for its innovation and attention to detail, the company specializes in providing expertise across a wide range of industries. Absolute Advantage fosters a collaborative and inclusive environment that values professional growth and individual contributions. As a forward-thinking organization, it strives to make a meaningful impact in every project it undertakes.
How We Work
Remote, flexible hours, small asynchronous team.
Low bureaucracy, performance-first culture, fast feedback loops.
You’ll collaborate directly with decision-makers and see your work ship quickly.
Role Description:
We're looking for a Performance Marketing Executive to run day-to-day campaigns across several D2C and edtech brands. You'll launch campaigns, track performance, test new creatives, and flag what's working and what isn't.
What you'll do
Launch and manage campaigns on Meta Ads and Google Ads.
Build clean account structures, audiences, exclusions, and retargeting loops.
Drive CRO with landing-page hypotheses, A/B tests, and funnel diagnostics (GA4, Hotjar).
Own tracking/attribution: UTM discipline, GTM events, pixels/CAPI, conversion goals.
Set up and send WhatsApp and email campaigns, including broadcasts and automated flows
Track performance daily and share short weekly reports on what moved, what didn't, and why
Find new creative ideas and formats by studying competitors, the Meta Ad Library and trends
Design static ads and simple creatives, and brief our video editor
Write and review ad copy: hooks, body and CTA
Qualifications
6 months to 2 years of experience running Meta Ads campaigns, Google ads in the past.
Strong Excel/Google Sheets (LOOKUPs, INDEX-MATCH/XMATCH, SUMIFS, pivots, charts).
Clear grasp of funnels, audiences, KPIs, ROAS/POAS, CTR, CVR, CAC/LTV, AOV, ROAS.
Ability to analyze data, find causes, and recommend next steps.
Hands-on with Email & WhatsApp tools (e.g., Klaviyo, Mailchimp, Interakt, BOB)— or fast learner.
Detail-oriented communicator: tidy naming, disciplined UTMs, structured notes.
Can spot a good hook and tell why an ad works or doesn't
Comfortable in Canva or Figma and can make clean, on-brand static ads
Read and write English well.
Take ownership: you notice when something breaks and say so without being asked
Understand tracking: Meta Pixel, Conversions API (CAPI), Events Manager and Google Ads conversion tracking. You know what a conversion event is, which one to optimise for, and how to check it's firing correctly.
Nice to have: Google Ads (Search, PMax), GA4, Shopify/D2C experience

Work arrangement
Yes