Strategic Lead - Digital Analytics & Measurement Consultant ​(GA4, GTM, Consent)

Adaptive & Co is a digital analytics and performance marketing consultancy and a Certified Google Marketing Platform Partner, with teams across the US, Europe, Africa, and Asia. We work with global brands across e-commerce, B2B SaaS, travel, financial services, retail, and education on measurement strategy, GA4 and GTM (web and server-side), CMP and consent, analysis, data visualisation, paid media measurement, and training.
The Role
We're hiring a Senior Strategic Measurement Consultant to own client engagements as the senior analytics voice in the room. The split is roughly 70% strategy and consulting, 30% guiding implementation - not building containers or writing transformations yourself, but directing the engineers who do, reviewing their work, and translating it into something the client's marketing, product, and exec teams can act on.
This role is for someone who has done the technical work, knows what good looks like, and is now most valuable as a strategic advisor and trusted partner to clients, backed by a team of data architects, engineers, data scientists, data visualisation experts, media experts, and project managers who deliver outstanding value across the data strategy, collection, activation, and marketing lifecycle.
You'll work alongside our Head of Solution Design and Practice Consultants and collaborate closely with our media experts across the three pillars of our delivery model:
Data Foundations: Discovery, consultation, strategy, solution architecture, and implementation oversight
Digital Intelligence: Analysis, insights generation, and strategic consultation
Marketing Activation: Paid media, audience activation, and conversion programs that turn insight into business outcomes
The Scope
Lead client engagements end-to-end - own the relationship, the scope, the roadmap, and the outcome
Run measurement strategy workshops - KPI trees, event taxonomies, attribution approach, consent posture - and turn them into roadmaps the engineering team can build against
Direct our implementation engineers across GA4, GTM (web and server-side), BigQuery, CMP, Enhanced Conversions, and Meta CAPI; review their output, unblock decisions, and sign off on releases
Partner with our media experts to turn measurement and insight into paid media, audience activation, and conversion programs that move client outcomes
Lead structured and ad-hoc analysis, and shape the visualisation work that turns it into clear recommendations for non-technical stakeholders
Audit and troubleshoot inherited analytics configurations as part of new engagements
Educate client teams on analytics best practices through training and embedded ways of working
Shape SOWs, scoping, and pricing alongside the leadership team
Contribute to how we work: playbooks, internal tooling, and how we package services
Skills & Experience
5+ years in digital analytics, with meaningful time both implementing and consulting
Deep, hands-on familiarity with **GA4 and GTM (web and server-side)** - you can read a container, spot a bad implementation, and guide an engineer through exactly what needs to change
Working knowledge of **consent and CMP tooling** (OneTrust, Cookiebot, CookiePro, or similar), Advanced Consent Mode, and the practical implications of GDPR, ePrivacy, and CCPA on measurement
Experience with **paid media measurement integrations** - Enhanced Conversions, Meta CAPI, and the offline conversion patterns enterprise clients actually use
Strong grasp of the major advertising platforms (Google Ads, Meta, Microsoft, LinkedIn) from a measurement and tagging perspective
Data visualisation fluency - Looker Studio at minimum, with the UX instinct to know what makes a dashboard usable
Comfort designing and delivering analytics training for client teams at varying levels of maturity
Client leadership: you've owned senior stakeholder relationships, made the case for tough recommendations, and run engagements without a partner shadowing you
Excellent written documentation and slide-based presentation skills
A Plus
Power BI or other enterprise BI tooling
CRM systems (HubSpot, Salesforce) and their measurement integrations
Exposure to MMM (Meridian or otherwise), incrementality testing, or attribution modelling
Experience working with enterprise clients
The Offer
Competitive salary and performance-based bonus
Remote-first working
24 days of annual leave, public holidays, and your birthday off
Weekly knowledge-sharing and dedicated upskilling time
Professional development support
Real ownership in a collaborative, multidisciplinary team - no agency layers to navigate
Exposure to global brands across nonprofit, B2B SaaS, retail, and education
Please note:
You must be based in the UK, EU or US to apply for this role.
We cannot sponsor visas for this role, so you must have full working rights.
This is an FTE role, and we are not looking for contractors.
Learn more about Adaptive & Co at https://www.adaptiveco.io/careers

Work arrangement
Yes