Sr Key Account Manager - ECOM

Location: Mumbai, Nariman Point | Type: Full-time
Make every click a Taali
Taali makes roasted-never-fried snacks: Protein Puffs, Roasted Makhana and Roasted Peanuts, with no palm oil and no maida. Most of our customers find us online, on our own store and on seven major platforms. As Head of E-commerce, you own sales across all of them, and you lead the team that runs our platform relationships.
Your mission
• First 90 days: Audit every channel (Blinkit, Zepto, Instamart, Amazon, BigBasket, Flipkart, FirstClub and our own site). Find the biggest leaks in availability, visibility and margin, fix the top three, and set clear targets for each KAM.
• By month 6: Run a predictable monthly rhythm: channel-wise sales plans, a promotions calendar, a launch playbook for new flavours, and weekly reviews with your team.
• By month 12: Hit targeted sales and contribution margin, keep hero SKUs consistently in stock, and have a KAM team that runs its platforms with minimal founder involvement.
Why this role, why now
We now sell across seven platforms, each with its own rules and account managers, and new flavours and limited editions launch regularly. The work has outgrown ad hoc management. We need one sales leader who owns the online business and builds a strong KAM team around it.
What you’ll do
• Own online sales and margin, channel by channel, including trade spends and promotions.
• Lead and coach the Ecom KAM team: set targets, review performance weekly, and build their skills in negotiation, analytics and platform tools.
• Build strong relationships with platform category and account managers, and negotiate listings, margins, promotions and visibility.
• Run channel strategy across quick commerce (Blinkit, Zepto, Instamart, FirstClub), marketplaces (Amazon, Flipkart, BigBasket) and our own D2C store, including pricing, assortment, bundles and offers.
• Plan demand with Supply Chain so bestsellers don’t go out of stock, and track fill rates and availability.
• Work with the marketing team on launches, content, listing quality and ad spends. You don’t need to run marketing yourself, but you should know how it drives sales.
• Report weekly to the founders on sales, margin, availability and growth by channel.
This role is for you if
• You’ve sold FMCG on marketplaces and quick commerce and know what moves a number on each platform.
• You like coaching people and holding a team to targets.
• You can negotiate with a platform account manager in the morning and dig into a sales dashboard in the afternoon.
• You enjoy a brand that doesn’t take itself too seriously.
This role is not for you if
• You want a large team and an established playbook from day one.
• You prefer strategy decks to hands-on work with accounts and numbers.
• You’re comfortable on only one channel.
Must-haves
1. Minimum 5 years of relevant sales experience, in FMCG (essential).
2. At least 3 years of strong e-commerce and quick-commerce experience (we’ll evaluate depth
and results, not just years).
3. Experience managing key accounts and leading a team, ideally KAMs or channel managers.
4. Strong command of sales metrics (availability, contribution margin, trade spends), and
comfort making weekly decisions from data.
Nice-to-haves
• FMCG food or snacks experience (preferred).
• Experience with FirstClub, Instamart or other newer quick-commerce platforms.
• Understanding of marketing and performance ads, not required but a plus.
How we’ll support you
• Direct access to the founders, and ownership of online sales and channel strategy.
• A budget for promotions that you control.
Keeping this JD honest
We’ll review this role with you every quarter, as platforms and goals change.

Work arrangement
No